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Full-Text Articles in Entire DC Network
Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek
Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Advancements in technology and ease of use of online shopping via phone applications (apps) and subscription services have fundamentally changed how consumers shop. Now more than ever, consumers are turning to time-saving technological tools that are subscription services. Subscription services provide a multitude of benefits to consumers and contribute to collaborative consumption in nearly every product and service category from coffee to apparel. To investigate beauty and lifestyle subscription services and collaborative consumption this study will utilize a mixed methods convergent design to analyze user experience including price sensitivity, subscription service apps and ease of use. Anticipated contributions to the …
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …