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Public Purpose Recreation Marketing: A Focus On The Relationships Between The Public And Public Lands, William T. Borrie, Neal A. Christensen, Alan E. Watson, Theron A. Miller, Daniel Mccollum
Public Purpose Recreation Marketing: A Focus On The Relationships Between The Public And Public Lands, William T. Borrie, Neal A. Christensen, Alan E. Watson, Theron A. Miller, Daniel Mccollum
Society and Conservation Faculty Publications
Marketing has long had a place in the planning and management of public sector recreation. In particular, the use of market segmentation has allowed leisure providers to better understand their clients’ needs and to tailor their services to the diversity of those needs. However, the use of marketing approaches is not without controversy and is sometimes perceived to be at odds with the public service or stewardship mandates often associated with recreation management. We suggest that wholesale adoption of basic marketing principles (such as the notion of giving people exactly what they want at a great price) may be inappropriate. …
Examining Winter Visitor Use In Yellowstone National Park, Mae A. Davenport, Wayne A. Freimund, William T. Borrie, Robert E. Manning, William A. Valliere, Benjamin Wang
Examining Winter Visitor Use In Yellowstone National Park, Mae A. Davenport, Wayne A. Freimund, William T. Borrie, Robert E. Manning, William A. Valliere, Benjamin Wang
Society and Conservation Faculty Publications
This research was designed to assist the managers of Yellowstone National Park (YNP) in their decision making about winter visitation. The focus of this report is on winter use patterns and winter visitor preferences. It is the author’s hope that this information will benefit both the quality of winter experiences and the stewardship of the park resources. This report addresses three fundamental questions: 1) Who are the visitors to YNP and why did they visit? 2) What are the characteristics of the winter visit and how do visitors travel within the park 3) What are the visitor evaluations of current …