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More Than A Language: A Detailed Look At The English Major, Hannah Woods May 2020

More Than A Language: A Detailed Look At The English Major, Hannah Woods

Honors Theses

This thesis analyzes the perceptions of the English Major in order to come up with suggestions for the Univeristy of Mississippi English Department with the purpose of increasing enrollment in the English Program. The last decade has seen a large decrease in the number of English Majors throughout the country, and this decrease has been reflected in the University of Mississippi. This thesis looks at recent opinions of the English Major in society, including popular criticisms of the major and responces from the English community. It was found that the two main criticisms of the English Major are that graduates …


A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson May 2020

A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson

Honors Theses

The purpose of this thesis is to conduct a marketing analysis on the capstone project concerning the product titled Mind the Gap. The thesis will explore the potential industries that could be entered and marketing strategies that would be implemented if the Mind the Gap product was mass produced and either sold online or through brick and mortar locations. Outlined in this research is an analysis of the competitive landscape, potential target markets, situational aspects concerning this product, and the resulting recommended marketing mix. The Mind the Gap is centered around a practical and efficient process which has a goal …


Facebook: A Contemporary Analysis Of The Influential Global Power Of Facebook And How It Affects Our Society (And Recommendations On How To Fix It), Jayde Taylor May 2020

Facebook: A Contemporary Analysis Of The Influential Global Power Of Facebook And How It Affects Our Society (And Recommendations On How To Fix It), Jayde Taylor

Honors Theses

This thesis analyzes the global influence of the major social media platform Facebook, in real time. The text reviews Facebook’s guidelines and regulations and provides examples of significant social influence. It also analyzes possible solutions, why these solutions provide barriers, and recommendations for current Facebook users.

This information was collected by the individual during months of research. It started with a broader focus on the spread of false information and media literacy. After getting an in-depth understanding, it was decided to focus more specifically on Facebook. All information was collected from scholarly journals, news articles, books, and Facebook. The research …


Examining The Influences Of University Image And Campus Visits On Students’ College Choices, Jennifer Lea Mcclure Jan 2020

Examining The Influences Of University Image And Campus Visits On Students’ College Choices, Jennifer Lea Mcclure

Electronic Theses and Dissertations

This phenomenological study provides qualitative data in the areas of university image, campus visits, and college choice. The purpose of the study was to examine the value of university image and campus visits in students’ college choices. Twenty matriculated freshmen at the University of Mississippi who participated in campus visits as prospective students and who applied for admission in the months of October through April were selected via purposeful sampling to participate in open-ended interviews about the images that they hold of the university, their campus visit experiences, and their college choice processes. The data collected show that students place …