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Beautification Practices Among Asian And Asian American College Students, Itsuka Takamune

Electronic Theses and Dissertations

The global beauty industry is prominent both in western and non-western nations. East Asian countries like Japan, Korea, and China are the biggest markets. Although each of these countries has local beauty standards, the global beauty industry imposes western beauty standards on individuals in those countries. This affects not only Asians in Asian countries, but also Asian Americans who are thought to be somehow foreign and, therefore, underrepresented in the U.S. media. Moreover, some Asians and Asian Americans take this for granted and unconsciously adopt western beauty standards into their routine beautification practices. Asians' and Asian Americans' beautification practices function …