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University of Memphis

Theses/Dissertations

2010

Communication

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Engaging Rural Community Members As Problem Solvers: Application Of Health Communication To Improve The Quality Of Health Care In Southwest Uganda, Tesfa N. Alexander Dec 2010

Engaging Rural Community Members As Problem Solvers: Application Of Health Communication To Improve The Quality Of Health Care In Southwest Uganda, Tesfa N. Alexander

Electronic Theses and Dissertations

Using communication theories and anthropological models, I analyze the narratives of community members who are caretakers of children ages 5 and under in Southwest Uganda to situate rural community members as problem solvers whose insights can be used to inform sustainable and effective public health strategies that can lead to improved health outcomes. Throughout my analysis, I uncover themes and concepts from community members' narratives that demonstrate that health-seeking behaviors of rural community members are largely shaped by perceptions of interpersonal and social trust in local health care practitioners. Additionally, an analysis of discourse from patient-provider interactions in biomedical and …


America's P.R.I.D.E.: Entertainment Education As A Health Communication Intervention Strategy For Middle School And High School Students, Elizabeth Stephens Nov 2010

America's P.R.I.D.E.: Entertainment Education As A Health Communication Intervention Strategy For Middle School And High School Students, Elizabeth Stephens

Electronic Theses and Dissertations

The purpose of this dissertation research was to study the ways that members of the P.R.I.D.E. club at Houston High School in Germantown, Tennessee used entertainment-education communication strategies in their presentations and the interpersonal persuasive strategies members used when talking with peers about substance abuse. Participants in this study were members of the P.R.I.D.E. club and ranged in age from 14-years-old to 18-years-old. My research questions examined how P.R.I.D.E. incorporated constructs of entertainment-education (emotional involvement, identification with characters, self-efficacy, perceived realism, and fear appeals) into their presentations to persuade peers to abstain from using alcohol, tobacco, and drugs, and examined …


The Closed Cohort Learning Model: Enabling Innovation And Organizational Success, Frederick D. Ellrich Apr 2010

The Closed Cohort Learning Model: Enabling Innovation And Organizational Success, Frederick D. Ellrich

Electronic Theses and Dissertations

AbstractThis study examines the development of trust, communication, and collaboration in a closed cohort academic community. The closed cohort has gained in popularity in recent years and is now common at the graduate level, especially in the colleges of business and education. A closed cohort is a group of students who begin and end together, and proceed in lock step through a sequence of courses. The research is a case study of a master’s program in leadership at a university in the mid-south area of the United States. The research approach is phenomenological in that the researcher was an instructor …