Digital Commons Network^™

The Impact Of Destination Image On Value, Satisfaction, And Loyalty: Moderating Effects Of Tourist Characteristics And Involvement, Patcharaporn Mahasuweerachai, Hailin Qu

Graduate Student Research Conference in Hospitality and Tourism

This study investigates the effect of destination image on perceived destination value, satisfaction and destination loyalty. This study also examines the moderating effects of tourist characteristics and involvement on the relationships between destination image and its outcomes. A total of 783 completed questionnaires were analyzed using structural equation modeling technique. The findings indicate that destination image has significant effects on perceived value, satisfaction and loyalty. The results also reveal that the strength of the effects do not depend on tourists’ gender or material status; however they do depend on tourists’ age, income, and level of involvement.

Tourist Self-Concept, Self-Congruity, And Travel Behavior Based On Cultural Event, Eunmi Sohn, Jessica Yuan

Graduate Student Research Conference in Hospitality and Tourism

Cities have been increasingly using cultural events to improve their image, stimulate urban development, and attract visitors and investment. In such a climate, cultural events in particular have emerged as a means of improving the image of cities. With the increasing awareness towards the importance of the events, it is also important to know that visitors perceive events differently in terms of the destination attraction’s typical visitors. This research focuses on self-congruity between visitors’ self-concept and visitors’ perceived image to help explain the psychological underpinnings of travel behavior. The findings will provide insights into the tourists’ perceptions of themselves and …

Impact Of Visitation On Destination Image: Examination Of Chinese Tourists Visiting New York City, Yiying He, Jonathon Day

Graduate Student Research Conference in Hospitality and Tourism

Destination image has significant influence on tourist behavior. In the process of travel decision making, tourists are more appeal to destination with positive, clear and strong images. (Echtner & Ritchie, 1991; Tasci & Gartner, 2007; Tasci, 2009) Different levels of impact on consumer buying process are inserted by various types, components and dimensions of destination image.(Tasci & Gartner, 2007) At the same time, destination image modification will take place when tourists experiencing their visit. (Chon, 1991)

This research is intended to investigate the bi-directional influence between the formation of destination image and tourist buying process by conducting empirical analysis of …

The Impact Of Soap Opera On Destination Image: A Multivariate Repeated Measures Analysis, Sojung Lee

Graduate Student Research Conference in Hospitality and Tourism

The purpose of the research is to investigate the impact of popular culture on destination image and intention to visit the destination. To achieve this purpose, the research examines the differences between two countries, Japan and United States on Korean perception and intention to visit Korea as a destination after they watch Korean soap opera. An experiment is designed to examine whether soap opera as a type of pop-culture has an impact on destination perception and intention to visit the destination.

The Image Of Orlando As A Tourist Destination: A Reflection Through Postcards, Jeeyeon Hahm, Xu Li, Ady Milman

Graduate Student Research Conference in Hospitality and Tourism

Postcards feature multiple interpretations of a single destination including sequential snapshots of change in the destination over time. Given the sustainable role of postcards in promoting destinations, there is a lack of research on postcards within the context of destination image representation. The purpose of this exploratory study is to test an existing conceptual model (Milman, 2010) that analyzed the perception and interpretation of reality as featured in the postcards offered for sale at a major tourist destination. This study applied the model to understand the various postcard image approaches representing Orlando as a tourist destination. In addition, this study …