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Food Companies’ Corporate Social Responsibility Regarding Food Safety: A Content Analysis Of Restaurant Websites, Xi Y. Leung, Jean Hertzman, Mehmet Erdem
Food Companies’ Corporate Social Responsibility Regarding Food Safety: A Content Analysis Of Restaurant Websites, Xi Y. Leung, Jean Hertzman, Mehmet Erdem
Graduate Student Research Conference in Hospitality and Tourism
Nowadays, corporate social responsibility (CSR) is a concern of the food industry because of its wide range of potential benefits. Though CSR issues in the food industry are complicated, food safety rises as the ultimate CSR issue and receives the most attention from customers. With the development of the Internet, more and more food companies use websites to showcase their CSR on food safety and fulfill marketing goals. This study will conduct content analysis on the websites of the top 50 U.S. restaurant companies and discuss their involvement in food safety issues and their commitment to CSR regarding food safety. …
Chinese Tourism Research Trends: A Social Network Analysis Of Doctoral Dissertations From 1999 To 2009, Xi Y. Leung, Lijun Xu, Billy Bai
Chinese Tourism Research Trends: A Social Network Analysis Of Doctoral Dissertations From 1999 To 2009, Xi Y. Leung, Lijun Xu, Billy Bai
Graduate Student Research Conference in Hospitality and Tourism
Both the tourism industry and tourism education are growing rapidly in China. Due to language barrier, most of tourism research achievements in China remain unknown to international tourism research community. This study examines what Chinese tourism researchers have done by analyzing 200 tourism doctoral dissertations in China written between 1999 and 2010. Using the content analysis and social network analysis method, the study characterizes the current situation and trends of tourism research in China, including research topics, methods, and authors’ profile. The study also identifies topic evolution in tourism research.
Risk Communication On Restaurant Associated Food Safety Events: An Examination Of Media Coverage Of Restaurant-Associated Food Safety Events And Its Impact On Stock Price Of Restaurant Firms, Soobin Seo, Li Miao, Barbara Almanza
Risk Communication On Restaurant Associated Food Safety Events: An Examination Of Media Coverage Of Restaurant-Associated Food Safety Events And Its Impact On Stock Price Of Restaurant Firms, Soobin Seo, Li Miao, Barbara Almanza
Graduate Student Research Conference in Hospitality and Tourism
This study aims to shed light on risk communication practices dealing with restaurant-associated food safety events depending on the type of events; hazard and outrage. Four food safety events associated with two major fast food restaurant chains, Wendy’s and Taco Bell, were examined in terms of their actions dealing with two types of events, E.coli outbreak and outrage events (2X2) by using content analysis and event study methodology (ESM). Content analysis results revealed how differently media covered hazard and outrage cases and ESM results demonstrated the significant impact of the type of events on cumulative abnormal returns. Interestingly, immediate, strong, …