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Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
International Crisis and Risk Communication Conference
Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …
Victim-Group Legitimacy: An Argument For Extending Our Understanding Of Legitimacy After Crisis, Cody Blake Wilson
Victim-Group Legitimacy: An Argument For Extending Our Understanding Of Legitimacy After Crisis, Cody Blake Wilson
International Crisis and Risk Communication Conference
Organizational legitimacy has been useful approach to studying relationship management in crisis. This presentation suggests an expansion of organizational legitimacy theory: victim-group legitimacy. Multiple recent cases of crisis involving historically marginalized groups (HMGs) suggest that organizations may not be fully prepared to respond to crises involving HMGs. Recent cases also suggest that publics now routinely see modern crises as chapters within larger marginalization narratives. Victim-group legitimacy acts as a framework for evaluating, interpreting, and responding to not only the crisis at hand, but the historical crisis between an organization and HMGs.