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A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart
Graduate Theses and Dissertations
Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …
Destination Marketing Organizations' Stakeholders And Best Practices, Bonifacio Lopez Torres
Destination Marketing Organizations' Stakeholders And Best Practices, Bonifacio Lopez Torres
General Human Environmental Sciences Undergraduate Honors Theses
As marketing practices continue to advance, the tourism industry is constantly evolving in terms of marketing strategies and the shifts of the duties of its stakeholders. Different organizations take upon the advancement of their marketing strategies differently, and Destination Marketing Organizations (DMOs) are not the exception. With so any destination options, travelers may find themselves with too many destinations and too much information to easily make the decision on their own. The main role of the DMOs is to sell the destination using different marketing strategies, using various incentives to make their destination more appealing, and by working with all …