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The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

Alt-Right Of The_Donald And Authoritarian Communists On Reddit: Internet Memes To Build Community, Joshua Hendricks

Master's Theses

This project infuses Lacanian psychoanalysis further into the rhetorical study by exploring authoritarian discourses on Reddit. I analyze the alt-right community that found a home on the subreddit r/The_Donald and chart their discourse as it shaped from the quarantine to the establishment of an independent forum called TheDonald.win. I selected memes and the comments around them to build the analysis. The second aspect of this thesis examines authoritarian communist discourse on Reddit. The leftist community splintered when r/socialism banned a community member because the person made catgirl art. The ban sent shockwaves through the leftist community on Reddit and generated …

The Reagan Administration And The Aids Epidemic: The Relationship Between Rhetoric And Marginalization, Leah Pimm

Honors Theses

The use of rhetoric can be a powerful tool to persuade individuals. Politicians are no stranger to using this tool and often employ it when speaking to their constituents. One politician who utilized his own forms of rhetoric is former President Ronald Reagan. Reagan used rhetoric to discuss major issues with the American public, including the AIDS epidemic. This thesis analyzes Reagan and his administration’s use of rhetoric regarding the AIDS epidemic in order to answer the research question: How did the Reagan administration’s use of rhetoric further marginalize the risk groups associated with the AIDS epidemic? Although previous literature …

Rhetoric, Legislation, And The Felony Offender, Cyrus Taylor

Master's Theses

Rhetoric is arguably of more importance than the message that is being overtly conveyed. Therefore, it is of great importance to understand how rhetoric can be utilized to convey one message while simultaneously transmitting another distinct message (Walter 2017). In this study, discourse analysis was conducted by examining the rhetoric associated with the Violent Crime Control and Law Enforcement Act (VCCLE), through the use of legislative speeches and newspaper articles, to determine how language has effectively resulted in the relegation of felony offenders within a class-based society. Utilizing two theories, class structure theory and distributive justice theory, an understanding was …

Rendering Reliance: Consuming Coloniality In The Global North, Victoria L. Brown

Dissertations

In this dissertation, I offer a theoretical lens for understanding how the Global South is imagined by the Global North. The Global South has become a popular cause that for-profit companies use in order to engage in what Samantha King terms cause-marketing. While individuals in the South are certainly helped by these campaigns, they are harmed through Northern consumers being empowered by private companies encouraging them to adopt a colonizing gaze that subjugates those in the South with adhering to stereotypes. I develop three rhetorical devices that fulfill stereotypes long-held about those who are “other.”

First, I offer the endangered …

"Out Of The Dark Confinement!" Physical Containment In Mid-Nineteenth-Century American Protest Literature, Allison Lane Tharp

Dissertations

Most scholarship on American protest literature tends to focus on the protest literature of specific, politically marginalized groups, such as black protest, women’s protest, or working class protest. My project redefines how we read nineteenth-century American protest literature by investigating the connections between the protest texts of these three marginalized groups. In particular, I argue that mid-nineteenth-century protest authors incorporate images of physical confinement and entrapment within their texts to expose to privileged readers the physical and ideological containment and control marginalized subjects encounter in their daily lives. Drawing from rhetorical theories of argumentation and audience engagement, and incorporating historical …