Digital Commons Network^™

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Impact Of Organizational Structure On Community Engagement Outcomes, Christy Arrazattee

School of Education Doctoral Projects - Higher Education

Community engagement has been embedded into higher education institutions since the early 1990s, yet scholars and practitioners still debate if there is an ideal reporting structure for coordinating offices (Jacoby, 2014). This study involved a quantitative analysis of 72 institutions who submitted information to the National Inventory of Institutional Infrastructure for Community Engagement survey (NI³CE – pronounced “nice”) between 2017 and 2020. Institutions were categorized by organizational structure (centralized vs. decentralized) and by reporting line (Academic Affairs, Student Affairs, Joint Academic Affairs/ Student Affairs, Outreach, and decentralized). Using the NI³CE inventory and scoring system, points were awarded to institutions based …

Disability Disclosure And Academic Advising: Factors That Influence Disability Disclosure To An Academic Advisor, Autumn Grant

School of Education Doctoral Projects - Higher Education

The National Center for Education Statistics revealed that in 2015-2016, 19.4% of undergraduate students reported having a disability. Further data convey that students with disabilities have lower graduation and retention rates than their non-disabled peers. Academic advising has a long-standing linkage to retention and success; however, academic advisors frequently feel that they are in a better place to support students with disabilities if they understand the impact of the disability on academic life. Existing literature focuses on factors that influence students to disclose a disability to obtain reasonable accommodations from an institution's disability/accessibility office and disclosure to faculty members. This …

Sustainable Development Among Four–Year Higher Education Institutions In The United States: A Geographic And Anthropological Perspective, Kori Nadine Armstrong

Dissertations

This dissertation investigates the factors that contribute to the cultural characteristics of sustainability among higher education institutions (HEIs) in the United States to shed light on how they represent themselves as sustainable. It documents four-year HEIs in the United States that self-identify as sustainable; evaluates how these institutions portray themselves to society as sustainable; and documents who is leading sustainability on U.S. college campuses. This dissertation fills an important gap in the literature on sustainable development in higher education that Holm and others (2016) have identified. Although education for sustainable development (ESD) has been recognized as an important topic, and …

Risk Perception And Response Among International Students Of The University Of Southern Mississippi, Elida Lopes Souza Rocha

Master's Theses

Given the exposure of university campuses to hazards, disaster mitigation is a critical element of higher education policy. Although U.S. higher education institutions are leaders in the global education market, emergency warning systems give little consideration to how international students perceive risk, prepare for hazards, or access warning technologies available to them. This poses several questions regarding the suitability of hazards mitigation practices and the welfare of international students.

This thesis investigates the relationship between USM international students and natural hazards. Responses from online surveys and semi-structured interviews data were analyzed through qualitative and quantitative methods to document the extent …

Boosting Degree Attainment: A Mixed Methods Examination Of An Adult Degree Completion Initiative, Hannah Harrison

Dissertations

Higher education has increased its focus to national degree attainment, especially among adults who have some college education (Hardin, 2008; Nettles, 2017). Research from these entities identifies future economic growth and the strength of the United States economy requires a more highly educated society (Carnevale & Rose, 2014). As a result, Federal and institutional initiatives seek ways to increase the retention rates of current students while also incentivizing students to return to school to complete their degrees (Markle, 2015). A review of the related literature identified economic and social benefits exist for individuals who obtain a postsecondary degree (Chan, 2016). …

Faculty Job Satisfaction Related To Online Course Design, April Marie Hixson

School of Education Doctoral Projects - Higher Education

Online education has expanded and evolved slowly through the decades, but the COVID-19 pandemic of 2020-2021 put online education at the forefront of teaching and learning worldwide and sped up the design and delivery of online courses. This study sought to examine faculty attitudes and opinions (amid a global pandemic) toward online course design that may affect their job satisfaction levels. Specifically, it explored factors that could inhibit or contribute to faculty job satisfaction during their engagement in online instructional design. Further, the study was designed to gain an understanding of how pedagogical and technological changes influence the degree of …

Exploring How Popular Media Affects The Motivations And Hesitations Of Women Who Go Through Sorority Recruitment At The University Of Southern Mississippi, Whitley W. Howell

Honors Theses

Fraternity and sorority life is an important part of many college students’ experiences. Sororities provide college women with many opportunities for leadership, service, academics, and growth. Even though sororities have many benefits, they often have negative connotations in popular and social media. Often, these negative stereotypes affect people’s perception of sororities, and many women have hesitations about joining a sorority because of the way sororities are portrayed.

Sorority women express concern with the media’s negative representation of Greek life. The negative connotations affect how people see the sororities. Recruitment of new women into the chapters is an important part of …

Higher Education Business And Technology Leaders’ Behaviors That Drive Outcome Alignment, Katherine Lynch-Holmes

Dissertations

Higher education institutions (HEIs) face unprecedented challenges, including capacity alignment, financial sustainability, and even public confidence (Grajeck & Brooks, 2020; Grawe, 2019; Oblinger, 2019; Simone, 2020, Wheeler, 2020, Witt & Coyne, 2019). Financial challenges force HEIs to reduce costs by making decisions like cutting programs, laying off staff or merging institutions to reduce operating costs (Chen et al., 2019; Sellingo, 2017; Witt & Coyne, 2019). Higher education leaders (HELs) must act as trusted partners and broker technology to align processes, support, and outcomes (Luftman 2000; Petkovics, 2018; Reinitz, 2019). Unfortunately, higher education’s business-technology (BITA) alignment remains lower than other national …

Peer Vs. Professional: Assessing The Communicative Experience Of Student Orientation Leaders, Casey M. Ford

Honors Theses

Current literature reveals that peer-leadership is valuable and integral within institutions of higher learning. While extensive research reveals how peer-leaders benefit the overall student experience and contribute to institutional recruitment and retention, (Tinto, 2012) little research has considered the actual experience of student peer-leaders. The current study considers the communicative challenges and triumphs student orientation leaders encounter in their roles as students and university ambassadors. During a university’s new student orientation, student orientation leaders function as both student leaders and university professionals; they serve as liaisons between students, their parents and families, and the university they represent, often working as …

Essential Leadership Competencies For College Presidents In A Metrics-Driven Community College System, Mark Mclean

Dissertations

Leaders in higher education face more change than ever before in a complex, challenging, and continually shifting social, political, and economic environment (Kezar & Holcombe, 2017). As a result, presidents are increasingly accountable for performance and metrics serve as an important component of accountability (PricewaterhouseCoopers, 2017). However, presidents may not possess the “rare combination of skills that enables them to be both strong transactional and operational leaders as well as more visionary and transformational ones” (Pelletier, 2016, p. 31). As a consequence, leadership failure produces significant adverse results for presidents and institutions including the loss of positions and the threat …

Police Education And Training: A Comparative Analysis Of Law Enforcement Preparation In The United States And Canada, Citlali Alexandra Déverge

Master's Theses

Police academy training for newly hired officers varies across locations and regions in regard to both training process and training content. The needs and demands of modern-day societies have evolved, and it is very important for police training academies to keep up with the practice of the police profession. Higher education adds value to police training as it reinforces the development of critical thinking skills and the necessary values needed to face the needs and demands of society, particularly in terms of accountability, professionalism, and legitimacy. This research presents a case study of two police training academies located in a …

Implications Of Diverse Peer Interactions On Body Image Satisfaction And Cosmetic Surgery Acceptance Among College Students, Shamekia Labrittney Woods

Dissertations

Whereas body image satisfaction and cosmetic surgery acceptance has been widely studied over the last 30 years, these topics as they pertain to college students have not been examined extensively—most notably, the implications that diverse peer interactions have on students’ body image satisfaction and their acceptance of cosmetic surgery as a means of improving body image. Diverse peer interactions refer to interactions among peers of different racial and/or cultural backgrounds. For many college students, college provides the first opportunity whereby students may interact and engage to a great extent with students from racial and cultural backgrounds different from their own. …

I Am Here For A Reason. I Need To Focus. I Need To Learn So I Can Reach My Goal: Self-Advocacy And Motivation As Contributors To The Experiences Of College Students With Physical Disabilities, Latrecha Kasha Scott

Dissertations

Although researchers have studied “the role of self-determination in facilitating transition planning and services, very little is known about the impact of those supports and services from the students’ perspective once they are in postsecondary settings” (Getzel & Thoma, 2008). In addition, literature was limited regarding the impact of self-determination from the student perspective after enrollment into higher education (Denhart, 2008; Fuller, Bradley & Healey, 2004; Getzel & Thoma, 2008). Using a qualitative design, this study explores the contributions of self-advocacy and motivation to the experiences of higher education students with physical disabilities. The purpose of this study was to …

Identifying Characteristics That Influence First-Time, Full-Time Freshmen Persistence And Exploring Effective And Strategic Retention Initiatives For An At-Risk Student Population, Erin Lambert Dornan

Dissertations

The purpose of this research is to understand background and behavioral characteristics that influenced student persistence of first-time, full-time, freshmen at a four-year public institution, The University of Southern Mississippi (USM). This study provided an outline for institutions of higher learning to create a profile assessment on their campus and identify students that were more likely to need additional support in order to be successful. Research has shown that understanding students’ needs can increase student retention on campus (Gerdes & Mallinckrodt, 1994; Briceño-Perriott & Mianzo, 2006; O’Keefe, 2013). Coll and Stewart (2008), explained that research in this field was more …

Federal Aid And College Success Of Students In The Community College, Jana Lee Jenkins Causey

Dissertations

Financial aid helps many students gain access to college, and the federal government spends a great deal of money to fund financial aid programs. Community colleges serve a large amount of students who enter the higher education system and there is very limited published research that provides conclusive evidence as to whether or not financial aid promotes success in community college students. The purpose of this study is to explore the relationship of federal need-based aid with the achievement of community college students by analyzing grade point averages, earned semester hours, and graduation frequencies among students who fall into the …

We Are The Same But Different: The Lives Of Two College Music Majors, Josephine M. Cannon

Honors Theses

As the prevalence of Autism Spectrum Disorder continues to increase every year, so does the number of students on the spectrum who pursue a college education. This case study was designed to examine the lives of two college music majors: one, Bella, lies on the autism spectrum with a diagnosis of Asperger’s Syndrome (AS), and the other, Rebekah, does not. In order to collect rich, reliable, and valid data, several different methods of data collection were employed. Each student graciously recorded several video journal entries, as well as individual practice sessions on their major applied instrument. In addition, each student, …

Legal Discourse, Conceptual Metaphors, And Basic Writing Programming: A Study Of Ayers V. Fordice, Joyce Olewski Inman

Dissertations

In what ways does legal discourse influence our perceptions of students labeled as basic writers and these students’ perceptions of themselves? How does standards-based discourse affect student writers’ abilities to define themselves in academe? This dissertation involves an examination of legal and public discourse surrounding Ayers v. Fordice, one of the most prominent desegregation cases in higher education, in an attempt to answer these questions. Its intent is to explore how conceptual metaphors prevalent in these discourses affect our understandings of basic writing programming in the state of Mississippi but also in the field of composition more globally.

My …

The Effects Of Higher Education Endowment Management Practices On Endowment Performance, Robert Louie Stanton Mcelhaney

Dissertations

The purpose of this study was to identify college and university endowments valued from $100 million to $1 billion and to determine the relationship between the five-year investment performance and selected endowment management practices. Data on the five-year investment performance and endowment management practices were obtained by the use of a survey instrument. The survey instrument was sent to 293 colleges and universities. Usable responses were received from 56 institutions. The 56 participants provided data on endowment performance, endowment governance, investment policies, investment managers, and investment manager selection practices.

To determine the endowment management practices that would best explain the …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …