Digital Commons Network^™

Consuming The Aesthetic Of The Everyday: A Visual Analysis Of Errol Morris’ “High Life”, HéLèNe De Burgh-Woodman, C Payne

Business Conference Papers

Co-constructed meaning between marketer and consumer is a key dimension of convergent (Jenkins 2006) media. Using “Miller’s High Life” ads (1999-2005) we discuss how content convergence prompts different co-constructed meanings among consumer segments, how “mundane art” is produced and how the marketer/consumer relationship is transformed into a filmmaker/viewer-consumer one. From an interdisciplinary perspective, we discuss the implications of this transformed relationship for marketing.

Building A New Brand Community Through Online Media: The Transition From Print To Online Platforms At Le 10 Sport, Doris Madingou, HéLèNe De Burgh -Woodman

Business Conference Papers

As online media increasingly assumes dominance in the marketplace, we use the case study of French company Le 10 Sport to explore the complexities associated with transition from print to online media and the impact on brand community. Le 10 Sport is a sport media company that has successfully gone online. As traditional print media outlets are increasingly pressured by the need to abandon existing readerships and go online, the essential question explored in this paper is can a sports media producer build and maintain its brand community while transitioning to the online platform?

The findings suggest the transition from …

Teaching Economics Within John Henry Cardinal Newman’S Ideal University: A Nineteenth Century Vision For The Twenty-First Century Scholar, Gregory C G Moore

Business Conference Papers

"Now, please, let me bring out what I want to say, while I am full of it. I say then, that the personal influence of the teacher is able in some sort to dispense with an academical system, but that the system cannot in any sort dispense with personal influence. With influence there is life, without it there is none; if influence is deprived of its due position, it will not by those means be got rid of, it will only break out irregularly, dangerously. An academical system without the personal influence of teachers upon pupils, is an arctic winter; …

Effects Of Global Trade Liberalisation On Forestry Products And Forest Sustainability Using The Gtap Model, Luz C. Stenberg, Mahinda Siriwardana

Business Conference Papers

The paper analyses the effects of trade liberalization amongst the leading exporters and importers of forest products, in particular, as well as global merchandise, in general. The study utilises the Global Trade Analysis Project (GTAP) model and its database, version 7. Given that forest products only comprise a small proportion of world merchandise trade, it is expected that trade liberalisation would cause small changes in terms of trade, real GDP, production, consumption and prices of forest products in most countries. In the short-run, national welfare in China and Japan would increase substantially by more than $US400 million while the opposite …

Mathematics Aptitude, Attitude, Secondary Schools And Student Success In Quantitative Methods For Business Subject In An Australian Catholic University Experience, Luz C. Stenberg, Maria Estela Varua, Jackie Yong

Business Conference Papers

There is a consensus in the literature that mathematical ability contributes to student success in tertiary education. More importantly, mathematical skills are necessary when successfully completing mathematics- and/or science-based degrees. Social sciences such as psychology and economics require statistical skills which also require knowledge of mathematics. Even business students such as marketing and accounting students need the necessary mathematical skills to successfully complete their degrees at university. This paper suggests that student success in a core business subject is dependent on their mathematical aptitude, attitude and type of secondary schooling whether government or non-government schools. There is urgency for universities …

Antipodean Owenite Or Colonial Socialist: Charles Harper’S Economic Thought, David J. Gilchrist

Business Conference Papers

Agricultural co-operation has long been recognised as an important institution in the development of Western Australia’s agricultural sector. Charles Harper (1842 – 1912) has long been considered the founding father of agricultural co-operation in Western Australia. Harper was instrumental in founding the Western Australian Co-operative Producers’ Union in 1902 which, among other things, eventually became Wesfarmers Ltd. Harper was also a long standing member of Parliament, a newspaperman, an explorer, a founder of schools, a philanthropist, and an agricultural experimentalist. He was also able to pass his legacy on to his son Walter who led the co-operative movement after Harper …

‘Person-Centred’- An Ethic Of Christian Charitable Service, Lucy Morris

Business Conference Papers

How many of us really see another human being when we make contact with them, particularly when we might know them already? How often do we look at them closely, look at their eyes, concentrate, take stock of their ‘being’ at that actual moment? Not many of us and not very often I suspect. Instead, we see someone we’ve pigeonholed in our mind’s eye, and say to ourselves, I know this person – she’s a friend, or this person is talkative, or again, this one is boring or challenging – and so on, and we forget to look at them …

Services Branding Strategies: Using Corporate Branding To Market Educational Institutions, Joo-Gim Heaney, Michael Heaney

Business Conference Papers

Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000). As corporate branding takes into account the perspectives of various stakeholders associated with the organization, this concept then becomes a crucial strategy when branding and marketing educational institutions. This paper provides an important theoretical contribution to services marketing literature by providing conceptual applications of corporate branding to educational institutions.

The paper also examines how different stakeholders including staff, students, admissions officers and other related faculty and parents can be integrated to enhance the branding of …

The Campaign To Arrest Ed Shann’S Influence In Western Australia, Gregory C G Moore

Business Conference Papers

Shann towered over the discipline of economics in the state of Western Australia in the first third of the twentieth century. He was the foundation professor in history and economics from 1913 to 1931 and inaugural professor of economics from 1931 to 1934 at the University of Western Australia (UWA); he set the curriculum for the subjects that constituted the economics major that was offered at UWA over this period and ensured that it had a market-driven, policy-oriented and historical flavour; he trained a generation of bright young men and women—such as John La Nauze, Nugget Coombs, Merab Harris, Paul …

A Model For Experiential Learning And Community Engagement In Marketing Research, Maria M. Ryan, Gary Marchioro

Business Conference Papers

This paper outlines a model developed in a partnership between a university business school and a state government education department. The model is based on an environment of experiential learning within a marketing research unit for university students and provides market information for primary and secondary school principals to facilitate the development of their school marketing plans. The paper also discusses the development of expertise in the researching of local educational needs, by a community’s education sector, with a view to establishing long term, mutually beneficial relationships.

Corporate Social Responsbility In Business Courses: How Can Generation Y Learn?, Joo-Gim Heaney, Damian Gleeson

Business Conference Papers

This paper deals with the teaching of Corporate Social Responsibility (CSR) in Business courses to Generation Y Business students in Australian universities. Generation Y students embody particular characteristics that may seem paradoxical, such as placing an increased emphasis on an improved materialistic lifestyle alongside green marketing or climate change issues. Generation Ys also highly value a balanced work-leisure environment but are comfortable with living on high levels of debt and expenses. The question then emerges: what is the most effective method of educating Generation Y Business students about CSR? A three-fold approach is proposed: a foundation of life-long learning about …

Corporate Social Disclosure By Westpac Banking Corporation: A Study Of Social Impact Reports (2002 – 2004), Hung Do, Carol A. Tilt, Matthew V. Tilling

Business Conference Papers

While a number of studies of Corporate Social Disclosure (CSD) focus on the annual report as the principal means of communication, this paper presents an exploratory examination of the Social Impact Reports of a large, Australian company – Westpac Banking Corporation Ltd – for the period 2002-2004. It considers whether there is a relationship between media attention and disclosures made in Westpac’s reports, in light of Legitimacy Theory. Westpac’s reports were prepared in a formulaic manner, the disclosures were generally positive with little quantitative data, and covered the areas of environment, customer, employees and community. Westpac’s disclosures appeared to be …

A Biographical Sketch Of William Edward Hearn (1826-1888): A Slightly ‘Irish’ Perspective, Gregory C G Moore

Business Conference Papers

William Edward Hearn was the first Australian economist of international note. His major publication in the discipline of economics, Plutology (1863), was praised by the leading economists of the late-nineteenth century, including W. S. Jevons, A. Marshall and F. Y. Edgeworth. In this paper I trace the way in which Hearn's early experiences in Ireland shaped his economic views. I argue that he was just as much an Irish economist as an Australian economist.

This Conference Paper has since been published as:

Gregory C G Moore, 'The Anglo-Irish context for William Edward Hearn's economic beliefs and the ultimate failure of …

Communication At The Edge: Voluntary Social And Environmental Reporting In The Annual Report Of A Legitimacy Threatened Corporation, Matthew V. Tilling

Business Conference Papers

This paper examines the voluntary social and environmental disclosures made in the annual reports of Rothmans Ltd between the years of 1955 and 1999. The first part of the paper focuses on defining legitimacy theory as it has been used in accounting research and discusses the potential of a resource based approach to testing the theory. The study then considers legitimacy theory in light of the disclosures made by Rothmans. An initial qualitative analysis certainly provides examples of expected attempts to legitimatize the corporation given the threat posed by the smoking and health debate. Initial quantitative findings contradict those expected …

Company Characteristics And Occupational Health And Safety Disclosures: A Quantitative Review Of Australian Annual Reports, Matthew V. Tilling

Business Conference Papers

This paper uses binary logistic regression to develop two models of firms’ Occupational Health and Safety disclosures, one based on disclosure / non-disclosure, the other based on above / below the median levels of disclosure. Industry and auditor are found to be important components of both models, whilst operating revenue contributes to the former and company age to the latter. These findings support to some extent previous studies into Corporate Social and Environmental Disclosure, but also identify new factors that need to be further investigated. The paper contributes to our current understanding of Corporate Social Disclosure through its focus on …