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Identifying Regional Trends In Avatar Customization, Peter Mawhorter, Sercan Sengun, Haewoon Kwak, D. Fox Harrell Dec 2019

Identifying Regional Trends In Avatar Customization, Peter Mawhorter, Sercan Sengun, Haewoon Kwak, D. Fox Harrell

Research Collection School Of Computing and Information Systems

Since virtual identities such as social media profiles and avatars have become a common venue for self-expression, it has become important to consider the ways in which existing systems embed the values of their designers. In order to design virtual identity systems that reflect the needs and preferences of diverse users, understanding how the virtual identity construction differs between groups is important. This paper presents a new methodology that leverages deep learning and differential clustering for comparative analysis of profile images, with a case study of almost 100 000 avatars from a large online community using a popular avatar creation …


East Asian Low Marriage And Birth Rates: The Role Of Life History Strategy, Culture, And Social Status Affordance, Jose Yong, Norman P. Li, Peter K. Jonason, Yi Wen Tan Apr 2019

East Asian Low Marriage And Birth Rates: The Role Of Life History Strategy, Culture, And Social Status Affordance, Jose Yong, Norman P. Li, Peter K. Jonason, Yi Wen Tan

Research Collection School of Social Sciences

Although economic development is broadly associated with low fertility, countries with a predominantly East Asian cultural population exhibit the lowest fertility rates in the developed world. This study (N = 243) examined social status affordance (SSA) as a novel factor underlying cultural variations in marriage and childbearing attitudes. Drawing from a life history perspective, we argue that SSA reflects the availability and ease of attaining social status from the environment, which then influences people's reproductive motivations. We found that strong competition for prestigious jobs in developed East Asian countries, which is hypothesized to be an outcome of their collectivistic nature …