Digital Commons Network^™

A Framing Study Of Media Coverage On Climate Change From 1989 To 2009, Marie Mccann

Master's Theses

This thesis examined how climate change has been framed in four major news magazines--Maclean's, Newsweek, The Economist, and U.S. News and World Report--over the past 20 years. We looked at a number of framing elements, including primary frames, depth of coverage, framing the science, sources of information, section placement, and verbiage. A content analysis of 476 articles was performed. Articles included in the sample appeared in one of the four news magazines during the years 1989, 1993, 1997, 2001, 2005, and 2009 and included at least one sentence devoted to climate change. We found that the most predominant …

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 …

Amount Of International News By Four World Newspapers: Pre And Post-9/11, Sidney Mitchell

Master's Theses

World newspapers, The New York Times, The London Times, The Australian, and The Toronto Star, have the power to enlighten countries and shape public opinion domestically and abroad. However, at times, newspapers tend to be biased and reflect ideologies or values, which tend to be slanted towards home cultures and personal politics. Consequently, the public often suffers because what it learns about the world may be distorted. As a result, newspapers have witnessed a steady decline in readership following the end of the Cold-War and continuing throughout post-9/11. Irrespectively, studies have reported “spikes“ in international news coverage following 9/11 that …

Does Nighttime Television Influence Attitudes Toward Drinking?, Mike Mchone

Master's Theses

Alcoholism is a problem in the United States. Television portrays individuals drinking alcohol. Is television influencing attitudes toward drinking? An experiment was performed with students from San Josè State University in the School of Journalism and Mass Communications to discover if television would indeed influence them to drink.

Two groups, both Mass Communication classes, participated in an initial survey, and then the test group class viewed a dramatized program in which the main character was depicted drinking glamorously. Both classes then took the same survey again. Results were analyzed via a t-test. Although there was a change in attitude regarding …