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San Jose State University

Theses/Dissertations

2010

Framing

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Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok Jan 2010

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …


A Framing Analysis Of Weblogs And Online Newspapers, Maria Carolina Janssen Jan 2010

A Framing Analysis Of Weblogs And Online Newspapers, Maria Carolina Janssen

Master's Theses

The thesis examined possible differences in framing of information in news weblogs and professional news articles. A frame analysis was conducted to answer the main question: Is news framed differently in online newspapers as compared to weblogs? Articles from four blogs and four online newspapers were gathered over a period of 30 days. A total of 43 frames were identified in the selected blogs. A total of 92 frames were identified in the selected online newspapers. The most commonly identified frame in both blogs and online newspapers was the progress frame with 51 appearances. The critical frame was used 47 …


A Framing Study Of Media Coverage On Climate Change From 1989 To 2009, Marie Mccann Jan 2010

A Framing Study Of Media Coverage On Climate Change From 1989 To 2009, Marie Mccann

Master's Theses

This thesis examined how climate change has been framed in four major news magazines--Maclean's, Newsweek, The Economist, and U.S. News and World Report--over the past 20 years. We looked at a number of framing elements, including primary frames, depth of coverage, framing the science, sources of information, section placement, and verbiage. A content analysis of 476 articles was performed. Articles included in the sample appeared in one of the four news magazines during the years 1989, 1993, 1997, 2001, 2005, and 2009 and included at least one sentence devoted to climate change. We found that the most predominant …