Digital Commons Network^™

Social Isolation, Fear Of Missing Out, And Social Media Use In Deaf And Hearing College Students, Conor Lake

Theses

This study investigated the relationships between social isolation, fear of missing out, self-esteem, and social media usage, and whether these relationships are different in deaf and hearing college students. Data were collected from 191 individuals (46 Deaf/Hard of Hearing, 145 hearing) via an online survey. Variables included number of social media accounts, time spent (in hours) on social media, number of times per day social media is accessed, FOMO, social media use, hearing status/identity, self-esteem, social isolation, and social media disorder. Correlational tests were conducted separately for hearing and for Deaf/HH participants. The groups had an unequal distribution of gender, …

Personal Branding Strategies Of Female Entertainment Influencers On Tiktok, Shaofu Wang

Theses

This thesis employs quantitative content analysis to investigate the strategies used by female entertainment influencers (FEI) on TikTok to attract followers. The study investigated the six FEIs with the most followers on the TikTok and Douyin (Chinese version of TikTok), three each from both platforms. This study focuses on the visual framework strategy as the theoretical basis to analyze female entertainment influencers’ videos (N=90). The results show that FEIs tend to wear casual clothes and shoot videos with simple backgrounds. Most shooting angles are half-length or full-body shots, which do not display multiple feminine movements in videos.

Regression analyses were …

Digime: An Interactive Experience To Ease The Education Of Social Information Sharing, Kexin 'Coco' Wang

Theses

Ever since digital and social media activities made their way into our day-to-day lives, things have become very different. People are continuously glued to their mobile devices, including children. Besides the tv screen time, mobile media time for 0-to-8 year-olds has tripled between 2013 and 2017, from an average of 15 minutes per day to 48 minutes per day1. As digital exposure is increasing at earlier ages, the danger of social information sharing increases as well.

Children do not often realize that they are giving out a vast quantity of their personal information, and even their parents' to the internet …

Barrier-Free Assistant, Jiajia Li

Theses

With the rapid development of the Internet in recent years, social media is also changing and influencing people's social ways. Become an indispensable part of people's social life. Social contact should belong to the whole people, and daily communication is the demand of everyone. However, some particular groups still need to face many obstacles when using social media. For Pre-lingually deaf people, sign language is their first language, and English is their second language. Sometimes when they read some information in the second language, they can't fully understand it, which leads to obstacles when they use social media. Secondly, in …

The Perception Of Lgbtq Influencers On Social Media, Stephanie Sabala

Theses

Social media brand influencers have become one of the biggest marketing and public relations trends of 2017, especially those who promote lifestyle brands (Glucksman, 2017). While many social media users are capitalizing on the “brand influencer” trend, people who identify as the LGBTQ, still struggle to connect with the heterosexual audience as brand influencers source. YouTube and Instagram are visual mediums that allow brand influencers to craft their expertise verbally and visually to communicate their expertise and enhance credibility. Using the source credibility theory, which posits that persuasiveness of the message is based on the perceived credibility of the source …

Exploration Of The Process Of Building Brand Equity As A Digital Painter, Andrew Lim

Theses

The mainstream debut of the World Wide Web in the 20th century has increased the use of branding from its simple origins of being a visual marker into a multi-faceted entity. Branding has evolved to become a multi-faceted effort that creates rational and emotional attributes and can foster interactions and develop and deepen relationships with customers (Rubinstein, 2002).

The boom of the Internet brought forth new inventions and software that affected many industries, particularly the arts. A new emergent form of art known as digital painting emerged where a drawing tablet, stylus and digital image rendering software such as Adobe …