Digital Commons Network^™

The Four Key Factors That Drive Successful Decisions, Joseph Yeager, Linda Sommer

The Qualitative Report

The mechanisms of language operate as the vehicles for motivation, thinking and deciding. Language is a replica, a model, a representational map of reality. In the same way that a flawed roadmap will misrepresent reality and mislead a traveler, a flawed linguistic rationale will mislead a decision maker in any situation. In high-stakes situations that occur in globalized organizations, such as the current economic meltdown, the importance and consequences of flawed linguistic rationales are obvious. Simple suggestions for self examination of linguistic rationales are offered.