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Severely Dependent Alcohol Abusers May Be Vulnerable To Alcohol Cues In Television Programs, Linda C. Sobell, Mark B. Sobell, Anthony Toneatto, Gloria I. Leo
Severely Dependent Alcohol Abusers May Be Vulnerable To Alcohol Cues In Television Programs, Linda C. Sobell, Mark B. Sobell, Anthony Toneatto, Gloria I. Leo
Faculty Articles
The self-reported ability of 96 alcohol abusers to resist the urge to drink heavily was assessed after they viewed a videotape of a popular prime time television program complete with advertisements. Different versions of the videotape were used to evaluate the effects of a television program with and without alcohol scenes as crossed with the effects of three different types of commercials (i.e., beer, nonalcoholic beverages, food). Before and after viewing the videotape, subjects, who were led to believe that they were participating in two separate and unrelated sets of experimental procedures, completed several drinking questionnaires. Responses to one of …
Effect Of Television Programming And Advertising On Alcohol Consumption In Normal Drinkers, Linda C. Sobell, Mark B. Sobell, Diane M. Riley, Felix Klajner, Gloria I. Leo, Daniel Pavan, Anthony Cancilla
Effect Of Television Programming And Advertising On Alcohol Consumption In Normal Drinkers, Linda C. Sobell, Mark B. Sobell, Diane M. Riley, Felix Klajner, Gloria I. Leo, Daniel Pavan, Anthony Cancilla
Faculty Articles
The drinking behavior of 96 male normal drinking college students was assessed after they viewed a videotape of a popular prime-time television program complete with advertisements. Different versions of the videotape were used to evaluate the effects of a television program with and without alcohol scenes as crossed with the effects of three different types of advertisements (i.e., beer, nonalcoholic beverages and food). After viewing the videotape, the subjects, who were led to believe that they were participating in two separate and unrelated sets of experimental procedures, were asked to perform a taste rating of light beers, which actually provided …