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Effect Of Television Programming And Advertising On Alcohol Consumption In Normal Drinkers, Linda C. Sobell, Mark B. Sobell, Diane M. Riley, Felix Klajner, Gloria I. Leo, Daniel Pavan, Anthony Cancilla
Effect Of Television Programming And Advertising On Alcohol Consumption In Normal Drinkers, Linda C. Sobell, Mark B. Sobell, Diane M. Riley, Felix Klajner, Gloria I. Leo, Daniel Pavan, Anthony Cancilla
Faculty Articles
The drinking behavior of 96 male normal drinking college students was assessed after they viewed a videotape of a popular prime-time television program complete with advertisements. Different versions of the videotape were used to evaluate the effects of a television program with and without alcohol scenes as crossed with the effects of three different types of advertisements (i.e., beer, nonalcoholic beverages and food). After viewing the videotape, the subjects, who were led to believe that they were participating in two separate and unrelated sets of experimental procedures, were asked to perform a taste rating of light beers, which actually provided …