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Grocery Sales And The Pandemic, Joy A. Salentine
Grocery Sales And The Pandemic, Joy A. Salentine
Honors Capstones
The focus of this paper is to examine the impact of COVID-19 on grocery sales in the United States. My hypothesis is that periods with higher COVID-19 severity, measured through the number of COVID-19 deaths, will show higher grocery sales, all things equal, due to the increased demand during the unusual circumstances of the pandemic. Using data from the Centers for Disease Control and Prevention, the U.S Department of Agriculture, and the Bureau of Economic Analysis, I perform a regression analysis to test my hypothesis. The results confirm my hypothesis by showing that there is a positive and significant effect …
Adjusting On The Fly: Nonprofit Marketing During The Covid-19 Pandemic, Chenaire Barmore
Adjusting On The Fly: Nonprofit Marketing During The Covid-19 Pandemic, Chenaire Barmore
Student Capstone Projects
This capstone is a case study of the Rockford Area Convention and Visitors Bureau (RACVB) in an effort to assist with answering the main research question. The main question is “To what extent has COVID-19 impacted the marketing and communications of nonprofit organizations”? The mission of the RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development. Due to the lack of tourism during this two-year period, I was interested to see how the RACVB adjusted to this new normal in marketing the Rockford region. Over the course of two months, …
For The Animals: A Case Study On The Effects Covid-19 Has On Programming For Nonprofit Animal Shelters, Sammie Musielak
For The Animals: A Case Study On The Effects Covid-19 Has On Programming For Nonprofit Animal Shelters, Sammie Musielak
Student Capstone Projects
Nonprofit programs have been drastically changed by the COVID-19 pandemic, particularly for animal shelters. There has been some short term- benefits but these changes cause downfalls in the long term. This research project surveys how animal shelter workers in DeKalb Illinois examined their shelters’ current response to COVID- 19 as well as how they believe the pandemic will impact the future of programming and operations at their shelter. To determine the impact the pandemic has had on shelter programs this research is a case study on Tails Humane Society in DeKalb Illinois. This was done through an in-depth interview with …