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Articles 1 - 21 of 21
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Gender Differences Are Disappearing: Attitudes On Sex Trafficking Tactics And Rape Victimization
Gender Differences Are Disappearing: Attitudes On Sex Trafficking Tactics And Rape Victimization
Symposium of Student Scholars
Commercial sexual exploitation by force, fraud, and coercion are tactics used by sex traffickers. Although sex trafficking is an ongoing, pervasive problem, there is no known research on gender differences regarding knowledge and attitudes about sex trafficking tactics and the perception of these women and girls as victims of rape. Thus, the purpose of this study was to compare male and female college students' knowledge and attitudes regarding sex trafficking tactics and their beliefs about whether these individuals are rape victims. Consistent with rape myth acceptance research on gender (Russell & Hand, 2017), we hypothesized that there may be gender …
Diversity In Video Games: The Personal Experience Of Gamers
Diversity In Video Games: The Personal Experience Of Gamers
Symposium of Student Scholars
Diversity in video games has often been ignored or caricaturized such as in Final Fantasy VII, where the main character, Barret Wallace, is portrayed as African American. Video games are now big business, impacting almost every facet of American society and earning more than $91.5 billion dollars annually. This research explores how triple A games portray character identities and why these portrayals may be changing? Data will come from five semi-structured interviews with gamers about their experiences and perceptions about how diversity in video games affects their views about and enjoyment of the games they play. Do diverse characters enhance …
The African Digital Citizen’S Awareness Of Online Information Privacy, Sam Takavarasha Jr, Liezel Cilliers, Willie Chinyamurindi
The African Digital Citizen’S Awareness Of Online Information Privacy, Sam Takavarasha Jr, Liezel Cilliers, Willie Chinyamurindi
African Conference on Information Systems and Technology
Internet access continues to increase among the youth in developing countries, like South Africa, due to the exponential growth of mobile penetration and the higher education system’s reliance on Information and Communication Technologies. Higher education graduates are expected to be digital citizens in the workplace, which is characterised by socio-economic inclusion and academic capability. However, this increased exposure to the Internet does present information privacy challenges. This paper investigates young adults’ perceptions and concomitant behaviours to protect their information privacy when using Internet sites. The paper further aims to unpack young adults’ understanding of the potential problems and their preparedness …
Factors Influencing Customers’ Attitude For Using M-Birr Adoption In Ethiopia, Gebremedhin Gebreyohans, Abdurehman Ali
Factors Influencing Customers’ Attitude For Using M-Birr Adoption In Ethiopia, Gebremedhin Gebreyohans, Abdurehman Ali
African Conference on Information Systems and Technology
Diffusion of Innovations (DOI) is a theory to explain how and over time new philosophies and then technology diffuse into different contexts. This research tested the attributes of DOI and other variables empirically,usingM-Birr system as the goal of the innovation. The research was conducted among customers of M-Birr service in Addis Ababa, Ethiopia. The data collection instrument was a closed-ended questionnaire administered to 360 respondents of which 211 were returned giving 58.6% return rate. The demographic make-up of the respondents showed that most of them were between the age of 30 to 50 and degree holders. From the factor analysis …
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Atlantic Marketing Association Proceedings
No abstract provided.
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Atlantic Marketing Association Proceedings
No abstract provided.
Review Of Career Education For Women Entrepreneurs In Nigeria, Elizabeth Ojo, Ismet Anitsal, Melek Meral Anitsal
Review Of Career Education For Women Entrepreneurs In Nigeria, Elizabeth Ojo, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Atlantic Marketing Association Proceedings
No abstract provided.
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Atlantic Marketing Association Proceedings
No abstract provided.
Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton
Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton
Atlantic Marketing Association Proceedings
No abstract provided.
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Atlantic Marketing Association Proceedings
No abstract provided.