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Articles 1 - 6 of 6
Full-Text Articles in Entire DC Network
Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg
Living In A Gender-Binary World: Implications For A Revised Model Of Consumer Vulnerability, Kim Mckeage, Elizabeth Crosby, Terri Rittenburg
School of Business All Faculty Scholarship
Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along with …
Student-Crafted Experiments “From The Ground Up”, Stacie A. Bosley
Student-Crafted Experiments “From The Ground Up”, Stacie A. Bosley
School of Business All Faculty Scholarship
If experiential learning activities support engagement and deeper student learning, student-owned experiments constructed “from the ground up” might have benefits that exceed pre-designed classroom experiences. This paper provides a framework for embedding a custom experiment project within an existing course. Students manage every aspect of the process, from experimental design to analysis. Two example implementations are described. Undergraduate behavioral economics students created original experiments, exploring anchoring and adjustment in the context of pyramid scheme pitches (in spring 2013) and reciprocity in attraction (in fall 2014). Perceived benefits and potential pitfalls are explored. While this paper does not represent a controlled …
Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage
Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage
School of Business All Faculty Scholarship
While statisticians have simulated the expected rate of growth in pyramid schemes, this research examines actual data on the spread of an alleged pyramid scheme in Montana. Fortune Hi-Tech Marketing (FHTM) was a multilevel marketing firm, sued by six states and the Federal Trade Commission and permanently shut down in 2014. Data from a settlement with the State of Montana provide a population of participants in a geographic region with definable markets and offer unique insights into local contagion. The authors analyze the pattern of FHTM adoption within a diffusion-of-innovation framework. The findings confirm that nearly all adoption results from …
Women, The Recession, And The Impending Economic Recovery, Jennifer W. Keil
Women, The Recession, And The Impending Economic Recovery, Jennifer W. Keil
School of Business All Faculty Scholarship
Would female investment bankers, mortgage lenders, and chief executive officers have taken the same risks given the same expected returns? Maybe not. The purpose of this article is to explore the impact of the U.S. recession on women and to help readers gain useful knowledge about women’s role in the economy.
The Impact Of The 1990'S Economic Boom On Less Educated Workers In Rural America, Elizabeth E. Davis, Stacie Bosley
The Impact Of The 1990'S Economic Boom On Less Educated Workers In Rural America, Elizabeth E. Davis, Stacie Bosley
School of Business All Faculty Scholarship
This study uses National Longitudinal Survey of Youth (NLSY79) data to investigate whether the effect of local labor market conditions on the earnings of workers differs by gender, education level, or metropolitan/nonmetropolitan location. The results suggest that local economic conditions in the late 1990s did have a positive effect overall on wages for men with no more than a high school degree and for women regardless of education. Further, there is evidence of a difference between metro and nonmetro labor markets, suggesting that the 1990s boom helped urban less-educated workers but not those in rural areas. The metro-nonmetro difference is …
73-Cents? This Doesn’T Feel Like Progress, Jennifer W. Keil
73-Cents? This Doesn’T Feel Like Progress, Jennifer W. Keil
School of Business All Faculty Scholarship
Faculty Opinion article in the Hamline Magazine, a publication of Hamline University.