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How Experts Judge Creativity: A Field Study Of The Assessment Of Creative Output, Michael Robert Seyle

Business Administration Dissertations

Creativity is a fundamental component of innovation and critical for long-term business success. Identifying the products and ideas that are most creative, and therefore worthy of further development and investment, is an essential part of the creative process. However, experimental research into creativity over the past 20 years has yielded inconsistent and contradictory results. Moreover, this same research has shown that organizations struggle to identify their most creative products and ideas for further development. Critics suggest organizational creativity research may suffer from measurement misspecification due to a misalignment between existing construct definitions of creativity as a response that is both …