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Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Friend Request Accepted: A Case Study Of Facebook's Expansionary Network Strategies In India, Devna Thapliyal
Communication Theses
Facebook’s status as the world’s largest social networking platform is well documented. However, studies focusing on Facebook are largely limited to how individuals and businesses use the platform and not on how Facebook expands globally and affects markets and competition in foreign countries. Although international communication scholars have scrutinized the international expansion of major media corporations like Time Warner, Disney and News Corp., analysis on Facebook remains scarce. This thesis seeks to fill in the gap in scholarly research by conducting a meso-level (i.e. organizational level) analysis of Facebook’s expansion into developing countries through the theoretical lens of networks. The …
Another Brick In The Wall: Public Space, Visual Hegemonic Resistance, And The Physical/Digital Continuum, Daniel Gilmore
Another Brick In The Wall: Public Space, Visual Hegemonic Resistance, And The Physical/Digital Continuum, Daniel Gilmore
Communication Theses
In this thesis I will demonstrate that there is a similarity between the use of physical walls and digital walls as means of ideological dissemination by power structures as well as socio-political protesters. Also, I will show that their use in this manner not only changes the way that both function ideologically, but also changes the environment that these walls are created/exist in as well. The first case study will analyze Banksy’s employment of carnivalesque graffiti as a means of protest. The second case study will analyze the use of digital public space and “walls” created within social media as …
Wired For Influence: A Series Of Experiments Evaluating The Ability Of Peer Interaction Through Social Network Sites To Influence Political Knowledge, Attitudes, And Behavior, Holly Teresi
Political Science Dissertations
This study examines the impact of political information conveyed through social media. Using the popular social network site (SNS), Facebook, I conduct a quasi-lab experiment, survey experiment, and randomized field experiment involving undergraduate students to explore the extent to which peer-to-peer communication via social media can increase political knowledge, change political attitudes, and mobilize people to vote.
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Thinking Globally, Acting Locally, Discussing Online: The Slow Food Movement Quickens With New Media, Carolyn Bender
Communication Theses
Even with its opposition to “fast” and “globalization,” the Slow Food movement has embraced new media and speed to disseminate information to a worldwide audience. The organization’s use of new and social media is the focus of this ethnographic study to examine the online discourse of the movement through the theoretical lens of international political economy of media and globalization theory. Online interviews via social media and supplemental textual analysis of Slow Food-related online discourse reveals themes concerning time, education and community and shows that participation in the dialogic discussion surrounding Slow Food online varies widely across groups and new …