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Theory In Culture: Toward A Psychoanalytic Criticism Of Advertising, Robin L. Bellinson
Theory In Culture: Toward A Psychoanalytic Criticism Of Advertising, Robin L. Bellinson
English Theses
The role of advertising in postmodern culture is far more than an impetus to capitalist economy; from its first full flowering in the 1920s, it has addressed its human subjects in ways that exceed considerations of monetary exchange. Advertising has come not only to sell people what they desire – it has also materially changed their desire, and thus the people themselves in the process. Certainly ‘individuals’ have become ‘consumers’ – but the problem is greater than this. Advertising, with its undeniable aspects of fantasy, often stands in complete opposition to critical thinking. This examination explores advertising’s effects on the …
Imaging And The National Imagining: Theorizing Visual Sovereignty In Trinidad And Tobago Moving Image Media Through Analysis Of Television Advertising, Susan Lillian Mcfarlane-Alvarez
Imaging And The National Imagining: Theorizing Visual Sovereignty In Trinidad And Tobago Moving Image Media Through Analysis Of Television Advertising, Susan Lillian Mcfarlane-Alvarez
Communication Dissertations
Academic and popular discourse frequently positions postcolonial countries as receivers of visual culture rather than as producers and transmitters. These countries are often deemed as being subject to hegemonic forces of global media flows, the influx of foreign programming into their media landscapes hindering any significant development of distinct national identity through visual media. Since independence from British rule in 1962, government, media practitioners and viewers in the postcolonial Caribbean nation of Trinidad and Tobago have sought ways to build a national visual culture despite the inundation of non-local visual texts into the country. This study positions postcolonial Trinidad and …