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A Critical Discourse Analysis Of The Marketing Of Merck & Co.'S Human Papillomavirus Vaccine Gardasil®, Malika A. Redmond
A Critical Discourse Analysis Of The Marketing Of Merck & Co.'S Human Papillomavirus Vaccine Gardasil®, Malika A. Redmond
Women's, Gender, and Sexuality Studies Theses
This is a critical discourse analysis research project that examines the print and television advertisements of Merck & Co.’s Human Papillomavirus (HPV) vaccine GARDASIL®. There are three commercial campaigns identified for this project: “Make the Connection/ Charm4Life,” “Tell Someone,” and “One Less/ I Choose.” Two print and two television commercials per campaign are analyzed. I used black feminist and girls studies theoretical frameworks to address how representations of race, class, “girl power,” and the cooptation of feminist language are both expressed and utilized in the marketing as a method to target consumers. I conclude with “parody/ protest” advertisements of the …
Power And Surrender: African American Sunni Women And Embodied Agency, Lisa Renae Frazier
Power And Surrender: African American Sunni Women And Embodied Agency, Lisa Renae Frazier
Women's, Gender, and Sexuality Studies Theses
This thesis addresses the lack of scholarly attention devoted to African American Sunni women by examining how they use collective memory to negotiate embodied agency. Through an analysis of African American Sunni women’s narratives of testifying conversion, and vignettes from diaries and interviews, I show how African American Sunni women utilize racial, religious, and spiritual memory in the form of ritual practices and Islamic texts to multiply construct their bodies, and how this construction allows them to enact multimodal and nomadic forms of agency. A contextual analysis also illustrates how environment and interpretation (tafsir) further mobilizes forms of agency, articulating …
Empowering Senior Females By Utilizing Each Female Person's Voice To Create Desired Lifestyle Options, Icydor Aldale Mohabier
Empowering Senior Females By Utilizing Each Female Person's Voice To Create Desired Lifestyle Options, Icydor Aldale Mohabier
Women's, Gender, and Sexuality Studies Theses
Interviews of senior females ranging in age from 55 through 72 were conducted between September 2004 and April 2005, in order to determine what lifestyle options this group would like made available to them. The participants represented a sample of senior females who had different backgrounds, including culture, education level, and economic circumstance. Although all the participants had very different lifestyles at the time of their interviews, most were satisfied with their current lifestyles but wanted to change something about it. The research results indicate that there are three desired lifestyle options that senior females want: socializing, improving their health, …