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Content Is President: The Influence Of Netflix On Taste, Politics And The Future Of Television, Alanna Esack
Content Is President: The Influence Of Netflix On Taste, Politics And The Future Of Television, Alanna Esack
Communication Theses
The evolving television industry relies heavily on the corresponding shift in the audiences that it addresses. New practice for consumption and production, particularly the “disruptive” force of streaming services like Netflix, have been evidenced not only in the methods of the companies themselves but also in the content they have begun to offer. A milestone in the television industry, Netflix’s first original series House of Cards provides an innovative and meaningful installment to the genre of political melodrama, which has its own cultural significance and heritage of mapping audience relations to the media. Analyzing the text, this paper reveals how …
Abracadabra: Key Agents Of Mediation That Define, Create, And Maintain Tv Fandom, David H. Gardner
Abracadabra: Key Agents Of Mediation That Define, Create, And Maintain Tv Fandom, David H. Gardner
Communication Theses
From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season – broadcast network CBS’ Hawaii Five-0 …
First Impressions, Second Appraisals: Going Beyond The “Paratextual Contract” In The American Televisual Opening Title Sequence, Erik K. Clabaugh
First Impressions, Second Appraisals: Going Beyond The “Paratextual Contract” In The American Televisual Opening Title Sequence, Erik K. Clabaugh
Communication Theses
Much of the existing academic discourse surrounding opening title sequences suggests that they function primarily by providing viewers with information concerning a program’s characters, settings, genre and themes. Such accounts seemingly fail to recognize more nuanced concurrent functions. Utilizing the concept of paratexts originally proposed by Gerard Genette in combination with a neoformalist approach to analysis, this project identifies patterns, narrative components, stylistic elements and various industrial and authorial characteristics within the field of American televisual opening title sequences in order to explore some of these underlying concomitant functions, and classify the segments that perform them accordingly.
Product Placement Decisions On-Set, Maria Flavia T. Pulliam
Product Placement Decisions On-Set, Maria Flavia T. Pulliam
Communication Theses
This thesis is an ethnographic study of the product placement decisions made on-set during the production of a feature film. A concise historical review of the use of products in film and television is followed by an overview of the current research literature. The literature overview reveals a need for specific additional research. The research question which directed the present study intends to add to the existing literature: product placement is part of a creative decision-making process that happens throughout production on-set with filmmakers using products to help tell their story. The method used to approach the research question is …
Excellence In Incompetence: The Daily Show Creates A Moment Of Zen, Megan Turley Hodgkiss
Excellence In Incompetence: The Daily Show Creates A Moment Of Zen, Megan Turley Hodgkiss
Communication Theses
Jon Stewart, the anchor and purveyor of “fake news,” has catapulted television's The Daily Show into prominence. The show functions as both a source of political humor and a vehicle for political commentary. This thesis explores how the program visually and rhetorically problematizes the hegemonic model of traditional television news, and how it tips the balance between what is considered serious news and what has become cliché about the broadcast industry.
The Television Portrayals Of African Americans And Racial Attitudes, Joni G V Dubriel
The Television Portrayals Of African Americans And Racial Attitudes, Joni G V Dubriel
Communication Theses
Television often portrays African Americans in unfavorable positions in comparison to Caucasians. Typically these unfavorable depictions reinforce negative stereotypes associated with African Americans. Research indicates that television portrayals can influence people’s attitudes toward one another. A question left unanswered by current research: are mass-mediated images as influential at reversing or counteracting stereotypes as they are at reinforcing them? An experiment with undergraduate students was conducted to investigate the relationship between the positive portrayal of African Americans and subsequent racial attitudes. Participants viewed a video clip with either an African American or Caucasian chairman for the Georgia Division of Public Health. …