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Abracadabra: Key Agents Of Mediation That Define, Create, And Maintain Tv Fandom, David H. Gardner
Abracadabra: Key Agents Of Mediation That Define, Create, And Maintain Tv Fandom, David H. Gardner
Communication Theses
From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season – broadcast network CBS’ Hawaii Five-0 …
Understanding Diversity: Top Executives' Perceptions Of Racial And Ethnic Diversity In Public Relations, Amber H. Irizarry
Understanding Diversity: Top Executives' Perceptions Of Racial And Ethnic Diversity In Public Relations, Amber H. Irizarry
Communication Theses
In public relations, minority public relations practitioners are feeling left behind by the profession (Ford & Appelbaum, 2005). Where do top executives stand on employment diversity within their organizations? An online survey of 20 top executives of small-sized public relations agencies explored how top executives’ perceptions of and normative beliefs about diversity practices were related to their future engagement in diversity practices at work. Based on the theory of reasoned action, this explanatory study found that executives’ perceptions of peer endorsement of diversity were associated with greater intention of organizational engagement in diversity practices. Neither perceived benefits of nor perceived …
Communicating A Crisis: The Public Information Officer's Perspective, Susan Hale
Communicating A Crisis: The Public Information Officer's Perspective, Susan Hale
Communication Theses
Established research on certain professions – such as police officers, firefighters, and emergency rescue workers (also called "first responders") – suggests that psychological trauma is related to traumatic events experienced on the job. This has led to research on journalists who have experienced comparable psychological effects due to repeated traumatic exposure that comes from reporting on crimes, murders, car accidents, natural disasters, or other stressful situations – the same events experienced by first responders. This study examines public information officers and any similar psychological effects since this occupational group is a near professional cousin to journalists. Using an online survey, …