Digital Commons Network^™

Interactive Social Selling And Relationship Management On Wechat, Ying Sun

Communication Theses

The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship management on WeChat. I used autoethnography as my research methodology, and the findings contribute to academic area on social selling, micro-entrepreneurship, social marketing, relationship management, and strategic communication. This paper also explored how WeChat users conduct their management strategies and relationship marketing in the common Chinese culture background. Findings revealed that WeChat is an ideal social selling and marketing approach for Chinese individual sellers to accomplish their business goal.

Ethics In Photojournalism: Authenticity And Sensitivity In Coverage Of Tragic Events, Minla Linn Shields

Communication Theses

Photojournalism captures moments within an event or space in time that are used to tell a larger story. Photographs are powerful tools for communication because these moments not only represent facts; they also have an ability to speak to viewers on a relatable and emotional level. With this power comes ethical responsibility and natural tension points between photograph, and journalistic practices.

Journalism’s ethics codes group points of discussion specific to photographs into categories of manipulation, privacy, or graphic content. This thesis argues that these issues fall into broader overlapping themes of authenticity and sensitivity. Using visual analysis of four photographs …

Communicating With The World: History Of Rhetorical Responses To International Crisis And The 2007 U.S. National Strategy For Public Diplomacy And Strategic Communication, Laurel R. Berryman

Communication Theses

Following the events of September 11, 2001, we have seen a revival in American public diplomacy. I argue the U.S. continues to rely on similar rhetorical responses to crisis that are an essential part of American public diplomacy interconnected through history, from the birth of our country to the recent 2007 U.S. National Strategy for Public Diplomacy and Strategic Communication. Tracing this recurring rhetorical process from our founding to the Carter Administration illustrates our reliance on similar rhetoric despite changing contexts. I use Burke’s concept of identification and the interrelated use of ethos and enemy construction to demonstrate the rhetorical …

Men Are From Mars, Women Are From Venus: An Analysis Of A Potential Meme, Jo Howarth Noonan

Communication Theses

The purpose of this study was to discover whether the phrase "men are from Mars, women are from Venus,” from John Gray’s book, had become a meme and to explore what its usage implied. Analysis of 510 references was guided by grounded theory. Coding over a decade of newspaper usage of the phrase into seven emergent themes allowed examination of usage against the theories of gender research, communication research, media research and meme theory research. This analysis revealed that this phrase meets the requirements to be considered a meme, and as a meme it has successfully assisted the survival, evolution …

Computer Mediated Communication: Interaction And Interactivity, Mark Agle

Communication Theses

This study examines three popular theories of computer-mediated communication (CMC) and how they relate to increased modes of interactivity. The research takes place in a highly interactive virtual world called "There." A total of 18 participants took part in the study. Using participant-observation and in-depth interviews, the study found that all three perspectives manifested themselves in both the reported and observed behavior. The three perspectives examined are the social information processing theory (SIPT), the social identity model of de-individuation effects (SIDE), and the hyperpersonal perspective. The study found that SIPT and the hyperpersonal perspective did the best job at explaining …