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Interactive Social Selling And Relationship Management On Wechat, Ying Sun
Interactive Social Selling And Relationship Management On Wechat, Ying Sun
Communication Theses
The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship management on WeChat. I used autoethnography as my research methodology, and the findings contribute to academic area on social selling, micro-entrepreneurship, social marketing, relationship management, and strategic communication. This paper also explored how WeChat users conduct their management strategies and relationship marketing in the common Chinese culture background. Findings revealed that WeChat is an ideal social selling and marketing approach for Chinese individual sellers to accomplish their business goal.
Imagining Queerness: Sexualities In Underground Films In The Contemporary P. R. China, Jin Zhao
Imagining Queerness: Sexualities In Underground Films In The Contemporary P. R. China, Jin Zhao
Communication Theses
In response to the globalizing queerness argument and the cultural specificity argument in queer cultural studies, this thesis examines the emerging modern queer identity and culture in the contemporary People’s Republic of China (PRC) in an intercultural context. Recognizing Chinese queer culture as an unstable, transforming and complex collection of congruent and/or contesting meanings, not only originated in China but also traveling across cultures, this thesis aims to exorcise the reified images of Chinese queers, or tongzhi, to contribute to the understanding of a dynamic construction of Chinese queerness at the turn of a new century, and to lend insight …
The Framing Of China's Bird Flu Epidemic By U.S. Newspapers Influencial In China: How The New York Times And The Washington Post Linked The Image Of The Nation To The Handling Of The Disease, Ning Song
Communication Theses
This study conducted a framing research that analyzed coverage of the bird flu (avian flu) in China by two major American newspapers that are influential in China (The New York Times and Washington Post). The goal was to examine how these two prestigious newspapers frame the bird flu epidemic in China and how they represent the country in this international health crisis. This study employed textual analysis regarding the way bird flu news articles were framed in terms of problem definition, causal explanation, moral evaluation and solution recommendations in both newspapers. The study found the epidemic was framed as more …