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Interactive Social Selling And Relationship Management On Wechat, Ying Sun May 2016

Interactive Social Selling And Relationship Management On Wechat, Ying Sun

Communication Theses

The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship management on WeChat. I used autoethnography as my research methodology, and the findings contribute to academic area on social selling, micro-entrepreneurship, social marketing, relationship management, and strategic communication. This paper also explored how WeChat users conduct their management strategies and relationship marketing in the common Chinese culture background. Findings revealed that WeChat is an ideal social selling and marketing approach for Chinese individual sellers to accomplish their business goal.


“Beloved Be The Ones Who Sit Down”: Aesthetics And Political Affect In Roy Andersson’S “Living” Trilogy, Ella Tucan May 2016

“Beloved Be The Ones Who Sit Down”: Aesthetics And Political Affect In Roy Andersson’S “Living” Trilogy, Ella Tucan

Communication Theses

Roy Andersson’s unique surrealist style and the affect it gives rise to, situated somewhere between deep existential dread and the most absurdist humor, are intimately connected to his staging of action in stacked layers of meaning in deep focus, immobile long takes. A formal reading of his films then gives us a greater understanding of the connection between affect and film style.But the tableau which all but evacuates time in Andersson is not only a stylistic choice: this challenge to traditional structures and temporalities is the formal manifestation of his anachronistic conception of history. I argue that cinematic time is …