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Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson
Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson
Communication Theses
The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of …
Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham
Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham
Communication Theses
This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social …