Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
The Dialectics Of Engaging The Bop Through Microfranchising: Evidence From A Mexican Agribusiness, Rafael Hernandez Cazares
The Dialectics Of Engaging The Bop Through Microfranchising: Evidence From A Mexican Agribusiness, Rafael Hernandez Cazares
Business Administration Dissertations
Microfranchising is emerging as a potentially powerful strategy for reaching the enormous markets at the base of the pyramid (BOP). Microfranchising also represents an effective and sustainable way to contribute to poverty alleviation and economic growth. However, we know little about how organizations maneuver contradictory forces as they use this innovative business model to engage the BOP. To address this gap, I offer a longitudinal case study of an emerging microfranchise effort by a successful Mexican agribusiness—one whose ambitions to continue growing were challenged by multinational agrochemicals suppliers. As this project shows, companies and BOP markets can realize mutual benefits …
Designing And Orchestrating Embedded Innovation Networks: An Inquiry Into Microfranchising In Bangladesh, Late M. Lawson-Lartego
Designing And Orchestrating Embedded Innovation Networks: An Inquiry Into Microfranchising In Bangladesh, Late M. Lawson-Lartego
Business Administration Dissertations
Microfranchising has emerged as a potential strategy to rapidly scale up entrepreneurship within base of the pyramid (BOP) markets in order to contribute to poverty reduction and to increase economic growth. However, we know little about how such networks are designed and orchestrated in resource-scarce settings to co-create value with the different parties involved. To address this gap, we report a longitudinal case study of an emerging microfranchise network social enterprise, currently facilitated by CARE, a global humanitarian and development organization, to provide timely access to quality, affordable agricultural input and services for millions of small-scale poor farmers in Bangladesh. …