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Color Me, Please: How Color-Emotion Pairs Affect Our Perceptions, Russell T. Rogers
Color Me, Please: How Color-Emotion Pairs Affect Our Perceptions, Russell T. Rogers
Honors College Theses
Color-emotion pairings are part of everyday experience, and they develop in early childhood. Emotional experiences are typically much stronger when emotional stimuli (e.g., pictures or videos) are paired with sensory stimuli (e.g., sights or sounds). Since the presence of these sensory stimuli seems to heighten the emotional experience of emotion-evoking visual stimuli, it should be the case that such pairings will allow the manipulation of color-emotion pairings through the presence of a color (a visual stimulus) during an emotional situation (such as watching a video). In this study (N = 44), we paired both a positive and negative video …
Understanding Emotion In Relation To Drinking Motivation, Melissa C. Hinely
Understanding Emotion In Relation To Drinking Motivation, Melissa C. Hinely
Honors College Theses
Recent research has uncovered the interactions between implicit alcohol motivations and drinking behaviors after emotion inductions (Ostafin & Brooks, 2011). However, little research has supplemented such findings. This longitudinal two-part study examined the impact of a personalized emotion induction on implicit alcohol-related associations in a college sample enrolled at southern university. 215 participants were randomly assigned to one of three emotion-induction conditions (negative, neutral, or positive). During phase I, participants completed a baseline Implicit Association Tests (IAT; Greenwald et al., 1998) to assess implicit alcohol-related cognitions related to valence and motivation. Based on condition, participants were also asked to describe …