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The George-Anne Daily Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

Association of Marketing Theory and Practice Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …

The Interplay Of Organic Label, Natural Imagery, And Domestic Country-Of-Origin Claim In Shaping Consumer Responses: Independent, Interactive, And Conditional Effects, David Bourdin, Phillip Frankhofer

Association of Marketing Theory and Practice Proceedings 2024

With sustainable consumption on the rise, firms are increasingly showcasing their environmental efforts. However, it is still unclear how effective different verbal and visual ‘green’ product cues are in influencing consumer preferences. Addressing this gap, this study examines the independent and interactive effects of an organic label, natural imagery, and a local origin claim on consumer responses to packaged milk. Furthermore, the role of three potential moderators (green product skepticism, consumer ethnocentrism, and environmental concern) is considered. A 2x4 experimental study was conducted with 178 consumers. Structural equation modeling results show that an organic label and natural imagery indirectly increase …

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

Association of Marketing Theory and Practice Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer Ph.D., Chloe Murphy

Association of Marketing Theory and Practice Proceedings 2024

The goal of this study is to extend prior research by examining generational differences in consumer behavior. Most consumer decision-making models describes five main stages: 1) problem recognition, 2) information search, 3) alternative evaluation, 4) purchase, and 5) post-purchase. Although various scales can be utilized in order to measure each stage of this process, the authors decided to focus on a promotion-focus scale for problem recognition, an information acquisition scale to measure information search, a quality-consciousness scale and a price-consciousness scale to measure alternative evaluation, a confused by over-choice scale and a compulsive buying scale to measure purchase, and a …

Examining Corporate Social Responsibility (Csr) And Employees In Convenience Store Business And Their Impact On Net Promoter Score (Nps), Musa Pinar, Faruk Guder, Tulay Girard

Association of Marketing Theory and Practice Proceedings 2024

In the realm of a convenience store business, this study aims to examine: 1) the customer perceptions of CSR activities, employee behavior, and value congruity; 2) the potential impact of respondent demographics on CSR activities, employee behavior, value congruity, and the likelihood of recommending convenience stores and fuel businesses; 3) the relationships between the CSR activities, employee behavior, and value congruity, and 4) the impact of CSR activities and gender on the likelihood of customer recommendation of the brand. Based on 2000 surveys from the loyalty members, the study found that CSR activities, employee behaviors, and value congruity are important …

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

Association of Marketing Theory and Practice Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

The A-B Gap: An Assessment Of The Differences Between Ethical Attitudes And Ethical Behaviour Among The Next Generation Of Business Leaders In South Africa, Christo Bisschoff, Sam Fullerton

Association of Marketing Theory and Practice Proceedings 2024

The current study scrutinizes differences between the ethical attitudes and behaviour of South Africa’s future generation of business leaders. The target population comprises first-level employed business managers who are currently completing an executive MBA degree. Business managers at three selected South African business schools comprised the sampling frame. Each member of the target population received an online link for access to a questionnaire which featured a previously validated series of balanced 6-point itemized rating scales. Data were collected on both behaviour and attitudes regarding 14 questionable business behaviours, each representing a potential breach of ethical conduct. A 60% response rate …

The George-Anne Daily Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

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Segmenting The Retired Travelers Market: An Approach Based On Travel Barriers, Corinne Chevalier, Gaelle M. Moal

Association of Marketing Theory and Practice Proceedings 2024

In a context of intensive demographic ageing, older travelers make a strategic target for tourism professionals. The latter need to understand their travel behavior well, including what might prevent them from travelling as often as they wish they would. This research identifies travel barriers at old age, presents a travel barrier measurement scale and applies it to the French senior travelers’ market. The resulting segmentation is presented, and recommendations made to help tourism professionals adapt their offers to this specific target.

The George-Anne Daily Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

Does Where We Live Matter To Oral Health? Tensions Between Rural Older Adults’ Concept Of Community And Health Individualism, Swaha Pattanaik, April M. Schueths Dr., Raymona H. Lawrence, Bettye A. Apenteng, Georgia Dounis

Department of Sociology and Anthropology Faculty Publications

Oral health is essential to overall health; however, structural obstacles influence older rural residents' oral health outcomes, especially those from disadvantaged backgrounds in the South. Poor oral health is typically attributed to individual choices, shifting the focus from the inconspicuous community influences, making it more difficult for older rural people to obtain oral healthcare. This qualitative study explores how older adults in rural Georgia understand the community's role in shaping their oral health. Twenty-two older adults were interviewed from five rural communities in southeast Georgia. Participants defined their community in geographic terms. Community barriers and self-reliance emerged as themes of …

Addressing The Unmentionable At The Circulation Desk: An Unlikely Library Partnership For An Often-Overlooked Cause: Period Equity, Jessica Garner

Library Faculty Presentations

The role of libraries at universities has grown over the years in surprising ways to improve service to the academic and student community. One such surprising change came from a project aimed at decreasing period poverty. The Period Equity Movement (PEM) was created in collaboration with the university’s Office of Student Wellness and Health Promotion through funding that came from a $48,000 Sustainability Fee grant and other internal funding. The grant specifically focused on purchasing reusable products such as menstrual cups and fabric pads and organic disposable tampons and pads. The Access Services Department became an impactful partner in this …

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

Talent Acquisition

Employee Relations

Benefits & Wellness

Training & Development

Other

Important Dates This Month

Schedule a Meeting with a Rep From TA

Hiring Training Update

Telework & Flextime Agreements

How to Stay Healthy This Holiday Season

Tuition Assistance Program

Upcoming USG Well-being Events

Mobile Mammography Bus

BBU Live Learning Leadercamp

QPR Training

Safe Zone Training

BBU Channel of the Month

Staff Council Fall Staff Development Conference

Georgia State Charitable Contributions Program

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

An Integrated Evidence-Based Approach To Provide A Practicum-Based Learning Experience To Students, Dziyana Nazaruk, Joseph Telfair, Jamie S. Cromley, Joanne Chopak-Foss, Ana M. Palacios

Department of Health Policy and Community Health Faculty Publications

Background

Due to the challenges created by the COVID-19 pandemic, the public health field has an exceptional opportunity not only to address current challenges but also to rebuild and expand the workforce. Objectives

The main objective of this presentation is to highlight the 2018-2022 academic year's progress of the practice-based learning experience of the JPH College of Public Health at Georgia Southern University in Georgia, USA. The College serves more than 59, mostly rural counties, and involves diverse practicum preceptors, students, and existing professionals from the USA and other countries. The College provides a unique opportunity for students to develop …

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

Talent Acquisition

Training

Upcoming Events

Wellness and Benefits

Open Enrollment

Breast Cancer Awareness Month

Georgia State Charitable Contributions Program

Policy Review

Fire Safety

Faculty Senate Minutes, Georgia Southern University, Faculty Senate

Faculty Senate Minutes

No abstract provided.

Individual Difference Correlates Of Being Sexually Unrestricted Yet Declining An Hiv Test, Nicholas S. Holtzman, Stephen W. Carden, Stacy W. Smallwood, Janice Steirn, S. Mason Garrison

Department of Mathematical Sciences Faculty Publications

Which individual differences accurately predict one’s decision to get tested for human immunodeficiency virus (HIV), and do individuals who have regular short-term sex get tested at higher rates? Two studies—one lab study (total valid N = 69, with n = 20 who were tested) and one involving a student health center (valid N = 250, n = 4 who were tested)—involved participants (total valid N = 319, with n = 24 who got tested) taking a number of personality and individual difference measures, including the dark triad (Machiavellianism, narcissism, and psychopathy). Then, in both studies, participants had the opportunity to …

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

Talent Acquisition

Upcoming Events

Wellness Google Group

Fall USG Challenge: Walk and Talk Step Challenge

Understanding Progressive Discipline

BBU Channel of the Month

Training

Policy Review

Fire Safety

Student Affairs Newsletter, Georgia Southern University

Division of Student Affairs Newsletter

A Message from our VP

Eagle Engage

True Blue Campaign

Office of Student Conduct

Counseling Center

Office of Student Activities

Office of Leadership & Community Engagement

Campus Recreation and Intramurals

Office of Student Wellness & Health Promotion

Eagles Call

Announcements

George-Anne Deep Dive, Georgia Southern University

George-Anne Deep Dive

No abstract provided.

2023-2024 Code Of Student Conduct

Student Affairs

The University may apply sanctions or take other appropriate action when the Conduct of a Student and/or Student Organization or Student Group interferes with the University's (a) responsibility of ensuring the opportunity for attainment of educational objectives; or (b) responsibility of protecting property, keeping records, providing services, and sponsoring non-classroom activities such as lectures, concerts, athletic events, and social functions. Georgia Southern University reserves the right to take necessary and appropriate action to protect the safety and well-being of the campus community.

The “Butterfly Effect-Cascading Compassion Satisfaction In Library Land, Kay Coates

Library Faculty Presentations

Kay Coates explores the concept of compassion satisfaction in library work. The webinar discusses how compassion satisfaction can be a source of meaning and satisfaction for library practitioners, as well as how it can help to mitigate the effects of professional stress and representation burnout. The webinar also examines the interplay of empathetic helping, professional stress, and representation burnout, and how these factors can impact the helping exchange transaction in library work.

Student Affairs Newsletter, Georgia Southern University

Division of Student Affairs Newsletter

Message from our VP

Student Learning Outcomes

New Benefits

Wellness & Health

Greek Life

Office of Student Conduct

Office of Leadership & Community Engagement

The Hr Connection, Georgia Southern University

Georgia Southern University Human Resources Newsletters

Talent Acquisition

Upcoming Events

Wellness Google Group

Fall USG Challenge: Walk and Talk Step Challenge

Understanding Progressive Discipline

BBU Channel of the Month

Training

Policy Review

Fire Safety