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Bloodsport And The Michael Vick Dogfighting Case: A Critical Cultural Analysis, Wil Massey
Bloodsport And The Michael Vick Dogfighting Case: A Critical Cultural Analysis, Wil Massey
Electronic Theses and Dissertations
After law enforcement officials in Virginia found evidence of a dogfighting operation, the owner, National Football League star Michael Vick, became one of the most vilified figures in America for supporting a bloodsport that inflicts debilitating bodily harm on dogs. This thesis examines that case in light of the long human history of breeding fighting dogs for war and competitive entertainment. A content analysis was performed on a sample of news reports and opinion pieces that were published in three media outlets. Reactions to the Vick case illuminated strong popular opposition to dogfighting. Findings explore how strong anti-dogfighting views appeared …
Support For Higher Education: Perceptions Of Selected University Administrators And Legislators In Tennessee, Deidre Lee Yowell
Support For Higher Education: Perceptions Of Selected University Administrators And Legislators In Tennessee, Deidre Lee Yowell
Electronic Theses and Dissertations
This quantitative study examined the perceptions of selected university administrators and legislators concerning levels of support for Tennessee public higher education. The purpose of the study was to gain a greater understanding among the various constituents as to the needs and restraints facing higher education funding. The population targeted for this study was comprised of 132 members of the Tennessee General Assembly, the Executive Director of the Tennessee Higher Education Commission (THEC), the Chancellor of the Tennessee Board of Regents (TBR), the President of the University of Tennessee System, and 36 Chief Administrators at 9 state-supported universities. The principal investigator …
Analyzing The Effects Of Brand Mascots On Social Media: Johnson City Power Board Case Study., Kristopher Caufield
Analyzing The Effects Of Brand Mascots On Social Media: Johnson City Power Board Case Study., Kristopher Caufield
Undergraduate Honors Theses
This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.