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Organizing To Use Facebook Advertisements: A Planning Tool For Extension Professionals, Businesses, And Communities, James Barnes
Organizing To Use Facebook Advertisements: A Planning Tool For Extension Professionals, Businesses, And Communities, James Barnes
The Journal of Extension
The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising campaign.
Social Media As A Supplement To Face-To-Face Education: The Perspectives Of Expanded Food And Nutrition Education Program Paraprofessionals And Graduates, Sarah R. Elmer, Judy A. Harrison, Vanessa R. Da Silva
Social Media As A Supplement To Face-To-Face Education: The Perspectives Of Expanded Food And Nutrition Education Program Paraprofessionals And Graduates, Sarah R. Elmer, Judy A. Harrison, Vanessa R. Da Silva
The Journal of Extension
Using social media is an inexpensive, innovative approach to supplementing direct education provided by the Expanded Food and Nutrition Education Program (EFNEP). Focus group research was conducted with EFNEP paraprofessionals (n = 33) and participants (n = 39) to inform the development of a social media presence for the program. Although recommendations by EFNEP's social media committee focus on providing online articles, focus group results suggest that content should be presented as colorful pictures and videos, portraying recipes and nutrition tips. Also, the study highlights the importance of using engaging, colorful visuals when using social media as a form of …
The Role Of Social Media As A Constraint Negotiation Resource: Implication For Collegiate Women's Sporting Event Attendance, Yuilynn Miao
The Role Of Social Media As A Constraint Negotiation Resource: Implication For Collegiate Women's Sporting Event Attendance, Yuilynn Miao
All Theses
Clemson University has experienced low attendance rates at women's sporting events over the past few years. Undergraduate students are possibly limited in their intention to attend these events by various constraints (i.e., intrapersonal, interpersonal and structural). Although these constraints can reduce students' intention to attend women's sporting events, the negotiation process can reduce and possibly overcome the impact of these barriers through various resources and strategies. Social media is one popular negotiation tool that provides equal opportunity for many potential users and is not limited by time or location. This study framed social media as a constraint negotiation resource, exploring …
Using Social Media To Engage And Educate Teen Parents, Kim Allen, Christina Jolly, Jenna Barnes
Using Social Media To Engage And Educate Teen Parents, Kim Allen, Christina Jolly, Jenna Barnes
The Journal of Extension
Employing social media to engage youth in real-time learning is a growing trend. Although the use of social media by youth is increasing, barriers exist for Extension educators wanting to capitalize on youth interest in social media, including a lack of information on how best to employ social media in programming. This article highlights a teen parenting program's use of asynchronous learning through a variety of social media platforms.
Extension Master Gardener Social Media Needs: A National Study, Karen A. Vines, Karen Jeannette, Emily Eubanks, Maggie Lawrence, Rama Radhakrishna
Extension Master Gardener Social Media Needs: A National Study, Karen A. Vines, Karen Jeannette, Emily Eubanks, Maggie Lawrence, Rama Radhakrishna
The Journal of Extension
An online survey was conducted to assess the feasibility of providing training on the use of social media for the Extension Master Gardener (EMG) program. Volunteers (n = 1,275) and coordinators (n = 111) responded. Findings indicate the existence of sufficient interest in a nationally coordinated social media training. Inclusion of social media as a qualifying activity in EMG programs should be explored. Findings support inclusion of volunteers in future surveys and the possible need for increased involvement of volunteers in setting program direction. Training is being developed on the basis of the data. Future surveying of the EMG population …