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Iowa Consumer Motivations And Preferences For Agritourism Activities, Melissa S. Norby, Michael S. Retallick
Iowa Consumer Motivations And Preferences For Agritourism Activities, Melissa S. Norby, Michael S. Retallick
The Journal of Extension
The study reported here sought to ascertain the agritourism attraction preferences of Iowa consumers based on population category. Respondents were asked questions regarding their motivation and preferences related to participation in agritourism activities. The results revealed that individuals enjoy participating in agritourism activities to spend time with family and friends while supporting local farmers. They placed considerable importance on the availability of fresh produce, on-site restrooms, and a convenient location. The information regarding consumer motivation and preferences may be used by Extension educators, state organizations, and the agritourism owner/operator to create a consumer profile and target market prospective audiences.
Increasing Your Productivity With Web-Based Surveys, Mary Wissman, Brittney Stone, Ellen Schuster
Increasing Your Productivity With Web-Based Surveys, Mary Wissman, Brittney Stone, Ellen Schuster
The Journal of Extension
Web-based survey tools such as Survey Monkey can be used in many ways to increase the efficiency and effectiveness of Extension professionals. This article describes how Survey Monkey has been used at the state and county levels to collect community and internal staff information for the purposes of program planning, administration, evaluation and planning effective training.
Delivering Programs At Worksites: Lessons Learned By Extension Educators, Lucile B. Bearon, Carolyn N. Bird
Delivering Programs At Worksites: Lessons Learned By Extension Educators, Lucile B. Bearon, Carolyn N. Bird
The Journal of Extension
Worksite education has expanded to include informal education about self-help/family topics. Extension educators need information about how to access employee audiences and deliver programs in work settings. In a survey of NC Cooperative Extension Family and Consumer Sciences agents, 54 shared experiences and strategies for gaining the interest of employers, preparing for contingencies, and handling sensitive topics. Recommendations include identifying a key contact, previewing curricula with decision-makers, planning for variable audience size, and creating a climate of confidentiality and support. Taken collectively, these recommendations will assist Extension educators develop advance plans for worksite programming.
Iowa Consumer Trends And Participation In Agritourism Activities, Melissa S. Norby, Michael S. Retallick
Iowa Consumer Trends And Participation In Agritourism Activities, Melissa S. Norby, Michael S. Retallick
The Journal of Extension
As the agritourism industry grows and develops in Iowa, it is important to identify the knowledge and participation levels of prospective agritourism consumers. This article focuses on current consumer trends and participation levels in Iowa agritourism activities. The results revealed a majority of Iowans believe they have at least some understanding of agriculture and food production and have participated in agritourism activities, but were relatively unfamiliar with agricultural-related tourism terms. The results can be used by Extension educators, state agricultural and economic development organizations, and the agritourism owner/operator to create a consumer profile and understand their prospective audiences.
Program Planning With Problem Mapping To Better Understand Need, Leslie A. Forstadt, Brian Doore
Program Planning With Problem Mapping To Better Understand Need, Leslie A. Forstadt, Brian Doore
The Journal of Extension
This article describes two methods for use in program development and refinement. Problem mapping and forcefield analysis are explained with a real-world example about parenting education. Both methods are visual and consider multiple causes and effects of a problem. The methods are effective for clearly thinking through a problem, identifying opportunities, partners, and programming possibilities. These methods can be used with groups to help identify problems and resulting needs, to select possible solutions, and then to use the information to design and refine programs.