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Strengthening 4-H Program Communication Through Technology, Karl Robideau, Karyn Santl
Strengthening 4-H Program Communication Through Technology, Karl Robideau, Karyn Santl
The Journal of Extension
Advances in technology are transforming how youth and parents interact with programs. The Strengthening 4-H Communication through Technology project was implemented in eight county 4-H programs in Northwest Minnesota. This article outlines the intentional process used to effectively implement technology in program planning. The project includes: assessing current communication tools used; evaluating participants' preferences for receiving information; educating staff on current research trends; and training teams of youth and adults with the Forrester Research Model (2011) to implement social media as a program communication tool. The process helps staff identify audience and purpose of using technology for their specific needs.
Entrepreneurial Extension Conducted Via Social Media, Sarah Cornelisse, Jeffrey Hyde, Christopher Raines, Kathleen Kelley, Dana Ollendyke, James Remcheck
Entrepreneurial Extension Conducted Via Social Media, Sarah Cornelisse, Jeffrey Hyde, Christopher Raines, Kathleen Kelley, Dana Ollendyke, James Remcheck
The Journal of Extension
The widespread availability of and access to the Internet have led to the development of new forms of communication. Collectively termed "social media," these new communication tools have created vast opportunities for Extension professionals in how they perform their work and how businesses interact with consumers. This article outlines currently popular social media tools and how they can be used by Extension professionals to carry out their educational and communication responsibilities and by agricultural business owners.
Social Media Use Of Cooperative Extension Family Economics Educators: Online Survey Results And Implications, Barbara O’Neill, Andrew Zumwalt, Janet Bechman
Social Media Use Of Cooperative Extension Family Economics Educators: Online Survey Results And Implications, Barbara O’Neill, Andrew Zumwalt, Janet Bechman
The Journal of Extension
This article describes results of an online survey conducted by the eXtension Financial Security for All (FSA) Community of Practice (CoP) to determine the social media capacity and activity of its members. The survey was conducted to inform two subsequent FSA CoP programs: an archived webinar on social media programs and impact evaluation methods and a national grant-funded financial education social media outreach project. Survey topics include social media tools and access methods used by FSA CoP members, frequency of use, descriptions of content posted, number of fans/followers, institutional guidelines, and social media impact evaluation strategies.
The New Digital [St]Age: Barriers To The Adoption And Adaptation Of New Technologies To Deliver Extension Programming And How To Address Them, Jamie Seger
The Journal of Extension
With the rise of social media and the need for statewide program cohesiveness, The Ohio State University Extension has the opportunity to position itself as a catalyst for technology adoption and adaptation nationwide. Unfortunately, many barriers exist to the successful use and implementation of technology, including an organizational structure that does not cater to the short turn-around new technologies demand and ideological generational divides among all who are affected by the organization. In order to allow new technologies to positively affect Extension programming, we must first break through such barriers with a powerful combination of enlightened knowledge and hands-on training.