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Farming—It's So Citified: An Urban Agriculture Marketing Campaign, Matthew Browning, Stacy Herrick
Farming—It's So Citified: An Urban Agriculture Marketing Campaign, Matthew Browning, Stacy Herrick
The Journal of Extension
The marketing campaign of the inaugural West Virginia Urban Agriculture Conference, a project between West Virginia State University (WVSU) and West Virginia University Extension Services and partnering agencies, was a tremendous success. The WVSU communications team developed an innovative, character-driven campaign combining urban and rural elements for a unique visual messaging strategy. The cornerstone of the campaign was Chicken Stu, the official "spokes-chicken" of the conference, who shared his journey from the farm to the city via social media. The campaign generated buzz, surpassed goals, and illustrates the impact of innovative social media marketing in promoting Extension initiatives.
Sugar Free With Justin T.: Diabetes Education Through Community Partnerships, Justin B. Thomas, Joseph L. Donaldson
Sugar Free With Justin T.: Diabetes Education Through Community Partnerships, Justin B. Thomas, Joseph L. Donaldson
The Journal of Extension
This article describes the design, development, and delivery of an Extension community cable television program, Sugar Free with Justin T., in Roane County, Tennessee. The program targets diabetics, pre-diabetics, and those who care for them, with practical information and demonstrations to improve dietary quality. In addition to television, program videos are posted to the county Extension Facebook page for greater exposure. This innovative approach is the result of extensive Extension and community partnerships, and the article highlights the roles of these varied partners, including the local community college that films, edits, and produces Sugar Free with Justin T.
Save Time And Increase Social Media Reach By Using Ifttt-If This, Then That, Stan Skrabut
Save Time And Increase Social Media Reach By Using Ifttt-If This, Then That, Stan Skrabut
The Journal of Extension
Extension educators, staff, and specialists are finding that social media tools such as Facebook, Twitter, YouTube, and blogs are powerful ways to disseminate educational content, announce events, and promote Extension services. The challenge to using all of these various tools is the lack of time. Tools such as IFTTT (If This, Then That) can help to automate the distribution and collection of important content. This article discusses how to use IFTTT and offers suggestions for its use.
Evaluating The Impact Of Cooperative Extension Outreach Via Twitter, Barbara O’Neil
Evaluating The Impact Of Cooperative Extension Outreach Via Twitter, Barbara O’Neil
The Journal of Extension
Twitter is increasingly being used by Extension educators as a teaching and program-marketing tool. It is not enough, however, to simply use Twitter to disseminate information. Steps must be taken to evaluate program impact with quantitative and qualitative data. This article described the following Twitter evaluation metrics: unique hashtags, clicks on unique links, online surveys of professionals and their followers, pre- and post-project Klout scores, and TweetReach reports. A triangulated evaluation combining several of these metrics can provide substantial evidence of program effectiveness.
Over The Hurdles: Barriers To Social Media Use In Extension Offices, Elizabeth Newbury, Lee Humphreys, Lucas Guess
Over The Hurdles: Barriers To Social Media Use In Extension Offices, Elizabeth Newbury, Lee Humphreys, Lucas Guess
The Journal of Extension
The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n=27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n=42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.
Pinterest For Parent Education, Brianna Routh, Sara Langworthy, Hannah Jastram
Pinterest For Parent Education, Brianna Routh, Sara Langworthy, Hannah Jastram
The Journal of Extension
As more parents are using the Internet to answer their questions, Extension needs to provide practical, research-based resources in an accessible format. Pinterest is a platform that can be used by Extension educators to provide continued education and make reputable resources more discoverable for parents. Based on Knowles adult learning theory and user demographics, University of Minnesota Extension Center for Family Development (ECFD) started a successful Pinterest pilot in August 2013. From this experience, we have provided recommendations successfully developing and maintaining a Pinterest page for educational purposes that can be used by other Extension educators in their work.
Using Twitter To Deliver 4-H Show Announcements, Ann Nordby
Using Twitter To Deliver 4-H Show Announcements, Ann Nordby
The Journal of Extension
Twitter, a free social media tool, can be used to help run a large Extension event. In Minnesota, beef and dairy show committees and 4-H participants are using real-time tweets delivered to participants' cell phones to keep state fair livestock shows running smoothly.
To Like Or Not To Like: Social Media As A Marketing Tool, Morgan Doyle, Brian C. Briggeman
To Like Or Not To Like: Social Media As A Marketing Tool, Morgan Doyle, Brian C. Briggeman
The Journal of Extension
Social media can be a solid marketing tool for Extension personnel and their stakeholders. It is inexpensive, has the potential to reach many individuals, and can be used to target certain groups. Yet the challenge with using social media is identifying those strategies that work best in the marketing of programs and/or products. To address this challenge for Extension audiences, this article focuses on insights from a rural business' approach to using social media as a marketing tool.
Expanding The Reach Of Extension Through Social Media, Laurie W. Gharis, Robert E. Bardon, Jennifer L. Evans, William G. Hubbard, Eric Taylor
Expanding The Reach Of Extension Through Social Media, Laurie W. Gharis, Robert E. Bardon, Jennifer L. Evans, William G. Hubbard, Eric Taylor
The Journal of Extension
With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media, illustrating how social media can be integrated into outreach and measured, and describing opportunities and challenges for Extension professionals enhancing their work with social media. With this information, Extension professionals will be better prepared to expand their outreach efforts using social media.
Maps & Apps: Mobile Media Marketing Education For Food And Farm Entrepreneurs, Julie Fox, Rob Leeds, Eric Barrett
Maps & Apps: Mobile Media Marketing Education For Food And Farm Entrepreneurs, Julie Fox, Rob Leeds, Eric Barrett
The Journal of Extension
With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presence, as well as by educators working with entrepreneurs and community leaders.
Developing A Promotional Video, Hannah K. Epley
Developing A Promotional Video, Hannah K. Epley
The Journal of Extension
There is a need for Extension professionals to show clientele the benefits of their program. This article shares how promotional videos are one way of reaching audiences online. An example is given on how a promotional video has been used and developed using iMovie software. Tips are offered for how professionals can create a promotional video and share it with audiences.
Using A Food-Themed Calendar To Engage The Public And Promote Extension From Field To Fork, Kayla Colgrove, Alice Henneman, Lisa Franzen-Castle
Using A Food-Themed Calendar To Engage The Public And Promote Extension From Field To Fork, Kayla Colgrove, Alice Henneman, Lisa Franzen-Castle
The Journal of Extension
A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.
"Connecting" With Your Clients [On Facebook], Paul Hill
"Connecting" With Your Clients [On Facebook], Paul Hill
The Journal of Extension
Connecting with your Extension clients through Facebook can have a very positive effect in spreading programs throughout your county. This article analyzes the advantages, disadvantages, and important considerations to contemplate before you begin using Facebook as a tool to advance your Extension programs. I urge all Extension agents to grow fluent in social media and capitalize on this widespread technology.