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Iowa Consumer Motivations And Preferences For Agritourism Activities, Melissa S. Norby, Michael S. Retallick
Iowa Consumer Motivations And Preferences For Agritourism Activities, Melissa S. Norby, Michael S. Retallick
The Journal of Extension
The study reported here sought to ascertain the agritourism attraction preferences of Iowa consumers based on population category. Respondents were asked questions regarding their motivation and preferences related to participation in agritourism activities. The results revealed that individuals enjoy participating in agritourism activities to spend time with family and friends while supporting local farmers. They placed considerable importance on the availability of fresh produce, on-site restrooms, and a convenient location. The information regarding consumer motivation and preferences may be used by Extension educators, state organizations, and the agritourism owner/operator to create a consumer profile and target market prospective audiences.
The Value In Evaluating And Communicating Program Impact: The Ohio Br&E Program, Gregory A. Davis
The Value In Evaluating And Communicating Program Impact: The Ohio Br&E Program, Gregory A. Davis
The Journal of Extension
Assessing program impact can provide useful program evaluation data. It also provides a basis for program development, marketing, and justification. This article discusses recent impact evaluation efforts and findings of a long-time Extension program; referred to as Business Retention and Expansion (BR&E). How such information can be communicated to existing program underwriters and prospective program partners is also described.
Iowa Consumer Trends And Participation In Agritourism Activities, Melissa S. Norby, Michael S. Retallick
Iowa Consumer Trends And Participation In Agritourism Activities, Melissa S. Norby, Michael S. Retallick
The Journal of Extension
As the agritourism industry grows and develops in Iowa, it is important to identify the knowledge and participation levels of prospective agritourism consumers. This article focuses on current consumer trends and participation levels in Iowa agritourism activities. The results revealed a majority of Iowans believe they have at least some understanding of agriculture and food production and have participated in agritourism activities, but were relatively unfamiliar with agricultural-related tourism terms. The results can be used by Extension educators, state agricultural and economic development organizations, and the agritourism owner/operator to create a consumer profile and understand their prospective audiences.