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Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr May 2024

Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr

The Journal of Extension

Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.


Adaptation And Countermeasures Of Label Manufacturing Companies In The Face Of The Growing Digital Printing Industry, Max Meehan Dec 2023

Adaptation And Countermeasures Of Label Manufacturing Companies In The Face Of The Growing Digital Printing Industry, Max Meehan

All Theses

In the constantly evolving landscape of the printing industry, the adoption rate of various technologies remains uneven, notably in digital printing. Although having existed for decades and increasingly matching the capacities of Flexography, label manufacturers have adopted digital printing within label manufacturing domains. This thesis delves deep into the history and operational mechanisms of Flexography and digital printing, shedding light on their innovative trends. By juxtaposing the capabilities of both methods through actual printed samples and comparing costs, we strive to discern the underlying reasons for companies either embracing or refraining from transitioning to digital printing. In conclusion, the research …


After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter Sep 2023

After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter

The Journal of Extension

Extension is well-positioned to facilitate communication strategies that foster community resilience and disaster recovery, particularly for rural residents. This paper proposes a new approach to post-disaster communication that strengthens rural community capacities in locally and culturally relevant ways. The findings revealed specific post-disaster information needs, preferences for local resources, and communication that encourages resilience through a document analysis and interviews with informants recovering from the 2020 Colorado wildfires. The practical recommendations discussed serve as a starting point for Extension professionals in other areas to consider ways to engage with their communities before, during, and after a disaster.


Ensuring Responsible And Transparent Use Of Generative Ai In Extension, Paul A. Hill, Lendel K. Narine Sep 2023

Ensuring Responsible And Transparent Use Of Generative Ai In Extension, Paul A. Hill, Lendel K. Narine

The Journal of Extension

Generative artificial intelligence (AI) systems capable of generating human-like text, images, and ideas from existing data based on user-defined prompts, will inevitably impact Extension, including increasing efficiency, productivity, and performing tasks previously exclusive to humans. There are ethical and risk-related considerations surrounding the use of generative AI, including concerns about bias and unintended consequences. It is important for Extension to consider these implications and take steps to ensure that generative AI is used in a responsible and transparent manner. Extension must ensure that educators and staff have the necessary knowledge and skills to effectively utilize and integrate this technology.


A Consideration Of Coordinated Behavior In The #Aukus Conversation On X (Formerly Twitter), Timothy Graham, Darren Linvill, Patrick Warren, Katherine M. Fitzgerald Sep 2023

A Consideration Of Coordinated Behavior In The #Aukus Conversation On X (Formerly Twitter), Timothy Graham, Darren Linvill, Patrick Warren, Katherine M. Fitzgerald

Media Forensics Hub Reports

No abstract provided.


Perspective And Perception: How Reddit Trip Reports Convey And Offer Different Knowledges About Psychedelic Drugs, Kevin Lawson Nutt May 2023

Perspective And Perception: How Reddit Trip Reports Convey And Offer Different Knowledges About Psychedelic Drugs, Kevin Lawson Nutt

All Theses

Psychedelics drugs are slowly gaining recognition for their potential medicinal value in therapeutic settings in Western science. However, there remains a great deal of hostility and hesitancy toward psychedelics, largely due to the psychedelics’ collective classification as Schedule I drugs in America, which resulted from a history of the drug class’ demonization. Nonetheless, several US states and cities having decriminalized psychedelic drugs in certain contexts, but the general population is relatively naïve to the potentialities psychedelics can offer. This thesis studies trip reports, which are firsthand accounts of individual psychedelic experiences, on Reddit to shed light on the different knowledges …


Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace May 2023

Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace

All Theses

Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …


The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee May 2023

The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee

All Theses

This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …


“I Chose To Look Like This”: Body Modification And Regretting Visibility, Stephen Ross May 2023

“I Chose To Look Like This”: Body Modification And Regretting Visibility, Stephen Ross

All Theses

I began collecting tattoos and piercings just after I turned eighteen. As my collection grows and it becomes harder for me to conceal my modifications, I must contend each and every day with the ways in which my body is Othered by my choice to look different. Body modification is self-actualizing for so many, but it can position someone to be stared at, to be physically violated, to be tokenized, or to be vilified. This current project dissects a few key literature areas, from body modification history to the contemporary politics of modification to aesthetic and spectacular philosophy, with the …


Making Of Wars: Analysis Of The Franchise Management Of God Of War And Gears Of War, William Seaton May 2023

Making Of Wars: Analysis Of The Franchise Management Of God Of War And Gears Of War, William Seaton

All Theses

Two of the most prominent franchises in the video game industry are God of War and Gears of War. These franchises, produced by Sony Interactive Entertainment (SIE) and Xbox Game Studios (XGS), respectively, and their presentation through company blogs offer insight into the franchise management strategies and franchise conceptualizations that their parent companies have. Understanding these franchising aspects furthers knowledge on how these companies, two of the three largest video game producers, engage in franchising behaviors through discourse. Utilizing a framework of the discourse of franchise paratexts, this thesis examines those franchising tactics and discursive frames that the companies …


Autoethnography As Self-Portrait: An Autoethnographic Analysis Of Trauma-Sensemaking Through Art, Kally Werning May 2023

Autoethnography As Self-Portrait: An Autoethnographic Analysis Of Trauma-Sensemaking Through Art, Kally Werning

All Theses

This project thesis is centered around coping with early onset childhood trauma through an autoethnography of narrative and art creation. The goal of this project is to understand more deeply how the art making process synthesizes or disrupts trauma sense-making through the introspective lens of the artist as scholar. The project consists of an interactive art exhibit and this written scholarly analysis of the creation and display of this exhibit. This includes an introduction to my life as a trauma survivor and Greek-American woman, informed by communication scholarship and other relevant fields regarding narrative theory, Greek history, religious and trauma …


Refigured: Separations In Portraiture, Caroline Myers May 2023

Refigured: Separations In Portraiture, Caroline Myers

All Theses

Utilizing traditional painting techniques embedded with digital syntaxes, Refigured: Separations in Portraiture, serves as a catalog of my experiences with communication in a hyperconnected world. Processing illegible information caused by my hearing loss informs the process of imposing similar boundaries within my paintings. Like a technical glitch, these obstructions create an illegible visual experience, with evidence of my process remaining as a clue for the viewer’s understanding of the image.

Though personal in nature, I expand from my experience with auditory communication to employ pertinent explorations into the sustained unpredictability of today’s ever-expanding medium that is technology. My paintings …


Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova May 2023

Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova

All Theses

There has been a significant increase in the number of nonprofit organizations that focus on health and wellness in the United States. These organizations center on creating and maintaining relationships with stakeholders through various approaches. One of these approaches is to use social media marketing to connect with their target audience and promote engagement with provided services and informational content. This study analyzed how sources of content on social media impact the LGBT+ community's perception of their relationship with a nonprofit organization specializing in LGBT+ health and well-being. An organizational-public relations and social media marketing framework was adapted to analyze …


Circumventing Ableism: A Grounded Theory Study Exploring Caregiver Strategies To Promote A Positive Identity, June Furr May 2023

Circumventing Ableism: A Grounded Theory Study Exploring Caregiver Strategies To Promote A Positive Identity, June Furr

All Dissertations

This qualitative research study explores how caregivers and persons with disabilities navigate the rhetoric of disability and caregiving through the interviews of fifteen caregivers and fifteen persons with disabilities using the lens of grounded theory and Burke’s (1952) dramatistic pentad. Significant findings describe how focused disability description can circumvent ableism when rhetorical resources that assist caregivers and persons with disabilities to navigate the rhetoric in disability descriptions are provided. Disability description theory includes the three stages that define, collaborate and revise, and practice and apply a disability description. This qualitative research offers an introduction into the phenomenon of …


The Erasure Of Rural West Texas Voices In Higher Education Institutions An Autoethnographic Study Of Minoritized Students Of West Texas In Their Journey To Obtain Success In Higher Education Institutions, David Whaley-Weems Sr May 2023

The Erasure Of Rural West Texas Voices In Higher Education Institutions An Autoethnographic Study Of Minoritized Students Of West Texas In Their Journey To Obtain Success In Higher Education Institutions, David Whaley-Weems Sr

All Dissertations

I was once told there is a person in the world who has locked within his or her mind the framework for the cure for cancer or even the ability to create an energy model that will revolutionize how society consumes natural resources. Now imagine if I told you I have seen that person alive and well working as an oil well driller on a rig in Mentone, Texas. The first question most people would ask is, “Why is the person drilling in the middle of nowhere Texas instead of impacting the world by way of displaying his or her …


“We Felt Powerful And Rebellious”: Contested Spaces, Lesbian Identity, And The Evolution Of Separatism, Sarah Cooper May 2023

“We Felt Powerful And Rebellious”: Contested Spaces, Lesbian Identity, And The Evolution Of Separatism, Sarah Cooper

All Dissertations

Drawing on theoretical perspectives from lesbian studies, queer theory and studies and, feminist rhetorics while using rhetorical analysis, interviews, and archival research, this project traces the relationships lesbians have had to place, through case studies. To date, research on how space occupancy or land practices have contributed to the constitution of a contemporary lesbian identity in the United States lack scholarly attention. My following chapters ask: how has separatism historically and at present contributed to the constitution of lesbian identity? To answer, I turn to archival evidence of women’s lands in Southern Oregon, Michigan Womyn’s Music Festival, and Olivia Travel. …


Exploring Public Speaking Self-Efficacy In The 4-H Presentation Program, Nicole Marshall-Wheeler, Yu Meng, Steven Worker Dec 2022

Exploring Public Speaking Self-Efficacy In The 4-H Presentation Program, Nicole Marshall-Wheeler, Yu Meng, Steven Worker

The Journal of Extension

Strong communication skills are important in an individual’s personal and professional life; however, research regarding what influences youth’s public speaking self-efficacy is limited. To address this gap, we surveyed youth who participated in a statewide presentation event about their self-efficacy and sources of that self-efficacy. Results show mastery experiences have the greatest relationship to youth’s public speaking confidence. Extension can strengthen youth’s public speaking self-efficacy by increasing the number of presentation opportunities and by removing barriers from participating in existing presentation opportunities.


When Advocacy Becomes (In)Voluntary: A Thematic Analysis Of Disability Focused Organizations, Michelle Brazeau Dec 2022

When Advocacy Becomes (In)Voluntary: A Thematic Analysis Of Disability Focused Organizations, Michelle Brazeau

All Theses

Only 19.1% of people with disabilities are currently employed (Bureau of Labor Statistics, 2022b). Stigma associated with disability often forces people with disabilities to have limited options in terms of employment. This has caused organizations like Bitty & Beaus Coffee and The Prospector Theater to make it their mission to hire people with disabilities. To better understand how these organizations are communicating about disability online a thematic analysis of the Instagram pages of Bitty & Beaus Coffee and The Prospector Theater was conducted. The findings suggest that these organizations use the image and likeness of the employees with disabilities to …


Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar Dec 2022

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …


“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman Aug 2022

“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman

All Theses

LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …


Examining The Impact Of Design Features Of Electronic Health Records Patient Portals On The Usability And Information Communication For Shared Decision Making, Rong Yin May 2022

Examining The Impact Of Design Features Of Electronic Health Records Patient Portals On The Usability And Information Communication For Shared Decision Making, Rong Yin

All Dissertations

The use of the Electronic Health Records (EHR) patient portal has been shown to be effective in generating positive outcomes in patients’ healthcare, improving patient engagement and patient-provider communication. Government legislation also required proof of its meaningful use among patients by healthcare providers. Typical patient portals also include features such as health information and patient education materials. However, little research has examined the specific use of patient portals related to individuals with specific diseases such as inflammatory bowel diseases (IBDs). IBDs are life-long, not curable, chronic diseases that can impact the whole population. Individuals with IBDs may have higher needs …


Creating A Printed Electronic Tangible User Interface Suitable For Primary Education Settings, Lauren Toler May 2022

Creating A Printed Electronic Tangible User Interface Suitable For Primary Education Settings, Lauren Toler

All Theses

With the growing popularity of interactive learning, an experiment developing a tangible user interface made of paper was performed. Screen printing was utilized to print conductive traces that would connect to a device that has capacitive touch capabilities. A color mixing program was coded to accompany the tangible interface. It was found that a tangible user interface can be successfully made of paper. Further research with development, construction, and testing of this paper tangible interface was proposed.


A Cross-Cultural Trek Of Nomadism Through Metaphoric Criticism, Gabrielle Wilkosz May 2022

A Cross-Cultural Trek Of Nomadism Through Metaphoric Criticism, Gabrielle Wilkosz

All Theses

How has the worldwide phenomenon of nomadism—present day, recent past, and ancient past—been characterized through metaphor by writers, orators, and auteurs? Using metaphoric criticism, I show how the rhetoric of twenty-first-century "van-lifers" builds on a long global history of displacement that ranges from Central Asia to Malaysia to the Grand Canyon. This project’s three case studies span two decades each, comprising the Kitan people of Central Asia (1207-1227); Bukat people of Borneo in Malaysia (1930-1950), and contemporary "van-lifers" of the US (2001-21). This MA thesis parses a newfound connection between the language of nomadism and Burkean “truth”; the language of …


The Effects Of News Framing On Policy Support For Incarcerated Black Women, Rebecca Pool May 2022

The Effects Of News Framing On Policy Support For Incarcerated Black Women, Rebecca Pool

All Theses

Mass incarceration has disproportionately affected many people; however, Black women have been routinely dismissed from the majority of prison scholarship and are at a particular risk through harmful stereotypes that serve as justification for their imprisonment. By examining their unique stance in the prison-industrial complex, this thesis draws attention to mechanisms to generate support for these women. Under the framework of framing theory and critical media effects, this research determined whether individual attribution of responsibility frames or societal attribution of responsibility frames affect individuals’ support for anti-mass incarceration public policies. According to the results, there were no effects between Black …


Analysis Of Low-Cost Color Sensor Device Performance As Compared To Standardized Spectrophotometers, Bethany Wheeler May 2022

Analysis Of Low-Cost Color Sensor Device Performance As Compared To Standardized Spectrophotometers, Bethany Wheeler

All Theses

This work presents the process of assessing and selecting a low-cost color sensor suitable for illustrating essential concepts within pre-established graphic communications curricula for virtual learning. The suitability of the device was determined based on its ability to evaluate concepts presented in the curriculum, such as the whiteness and opacity of the substrates, and the optical density, tone reproduction, color balance, hue error, grayness, and overprint trapping of inks.

The initial testing and data collected from the virtual classroom indicates statistically significant differences between the low-cost device and X-Rite eXact; however, the concept illustration was not impeded by the differences. …


Distraction In Retrospect: A Retrospective Interview Study, Andrew Obeng May 2022

Distraction In Retrospect: A Retrospective Interview Study, Andrew Obeng

All Theses

Student success, as currently defined, neglects the well-being of some students, specifically those who manage medical conditions such as attention deficit hyperactivity disorder (ADHD/ADD), which complicates the educational experience regardless of age and is not fully addressed. In order to account for the needs of students with ADHD/ADD, it is important to understand how their medical needs manifest and impact them. ADHD/ADD, commonly associated with impulsivity and inattention, often presents with comorbid psychological or physiological conditions. While this combination of symptoms would prove difficult for anyone, it becomes particularly challenging within the context of college life, as students are often …


The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White May 2022

The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White

All Theses

Rooted in the call for increased electric and zero-emission vehicles, this study aims to analyze the impact of repeated industry-wide Corporate Social Responsibility (CSR) messages on public perception. This research will test the impact of oversaturation on CSR message outcomes according to Hon and Grunig's (1999) organizational-public relationships (OPRs) scale. Additionally, this research will incorporate corporate identity (CI) framework derived from business literature to test CI's influence on CSR messages and OPR outcomes. Participant's overall trust, satisfaction, and commitment towards a company mission statement and various advertisements under differing experimental conditions will determine the effect of both oversaturation and CI …


Development Of Instrument To Assess Influence Of Extension Conference On Intended Outcomes, Marina D. Denny, Martha A. Ellard Jan 2022

Development Of Instrument To Assess Influence Of Extension Conference On Intended Outcomes, Marina D. Denny, Martha A. Ellard

The Journal of Extension

The Annual Conference for Mississippi State University Extension is the sole event at which the majority of Extension personnel gather for networking, organizational updates, recognition of efforts, and professional development. Extension leaders plan this conference with intended outcomes but without ever evaluating those outcomes beyond attendee satisfaction. We developed an evaluation instrument to determine how certain conference events influence participants’ critical psychological states and ultimately, their perceived motivation, professional enrichment, opportunities for networking, professional accountability, and organizational awareness. Rather than simply assessing attendee satisfaction, this instrument may help inform planning for successive Extension conferences and other professional development events.


A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna Dec 2021

A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna

The Journal of Extension

Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at …


Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo Dec 2021

Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo

The Journal of Extension

We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.