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The Impact Of E-Commerce On Direct Selling Companies, Shu-Fen Ida Hsu
The Impact Of E-Commerce On Direct Selling Companies, Shu-Fen Ida Hsu
Theses Digitization Project
This study looks at the impact of E-commerce on direct selling companies, and examines how the direct selling companies react to the effects of E-commerce business.
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
Theses Digitization Project
The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
Theses Digitization Project
This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.