Digital Commons Network^™

Access And Opportunity, Larry Peña

Cal Poly Magazine

No abstract provided.

December 11, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly Magazine, Winter 2013

Cal Poly Magazine

No abstract provided.

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

The Link, Fall 2013, College Of Liberal Arts

College of Liberal Arts e-Newsletter

No abstract provided.

Agribusiness Department Recruitment Study, Zoe Alyssa Sanchez

Agribusiness

The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected …

Survey Research Of The Canned Craft Beer Industry, Scott Taylor Hogland

Agribusiness

This study on the canned craft beer industry was done to see whether or not a significant correlation between one’s age and their willingness to purchase craft beers in cans exists. Furthermore, it sets out to test how creating further consumer awareness highlighting the beneficial aspects of cans versus bottles could affect one’s purchasing decisions.

In order to test the hypothesis that millennials are more open to purchasing canned craft beer, the statistical analysis software SPSS has been utilized. Frequencies have been run on every survey question to obtain an analysis of the entire population. Chi-square variance tests and independence …

The Branding Of Missfit: Using Market Research To Strategically Brand A Pole Dancing Fitness Company In A Way That Helps Reshape The Public's Perception Of Pole Dancing, Lauren Kate Rubcic

Journalism

The following study is an investigation of how to strategically brand a pole dancing company called MissFit in a way that helps reshape the public’s current perceptions of pole dancing. Although it originated as an exotic dance form inside strip clubs, pole dancing has transitioned into the mainstream world. It continues to grow in popularity as many women have begun to realize its various physical and mental health benefits. Pole dancing competitions are now held all over the world, legitimizing it as a competitive sport and art form. However, much of the public, especially older generations, still view the activity …

Project Management Of High School Shadow And Building An Engineer Day, Andrea M. Carroll

Industrial and Manufacturing Engineering

Building an Engineer Day and High School Shadow are semi-annual outreach events hosted by Cal Poly’s Society of Women Engineers section during fall and spring quarters. The events focus on encouraging women and minorities to take an interest in engineering. These events are the two largest outreach events hosted by The Society of Women Engineers and need to run smoothly in order to provide student attendees with a meaningful experience.

Building an Engineer Day and High School Shadow are currently un-organized and un-planned, which leads to problems with officer retention, increase in expediting process and a low attendance rate at …

Mexican-American Anglophile, Lorena A. Saldana

Communication Studies

No abstract provided.

Queen B: A Modern Feminist Critique Of Beyoncé, Catherine Demi Ray

Communication Studies

No abstract provided.

After The Final Rose: Effects Of The Bachelor On Viewers’ Perceived Realism, Relationship Satisfaction, And Expectation Of Sexual Timing, Macy Boschee

Communication Studies

The purpose of this study was to determine the effect of ABC’s The Bachelor on viewers’ ideology of dating and relationships. Ninety-eight participants voluntarily took part in a survey, posted to Facebook. The survey measured whether increased exposure to The Bachelor affects viewers’ perceived realism of television, relationship satisfaction, or expectations of sexual timing. The role of viewing habits on each of these factors was also examined. The effects of exposure to The Bachelor on the dependent variables, perceived realism and relationship satisfaction, were measured using an analysis of variance (ANOVA). Effects of exposure on expectations of sexual timing were …

A Study On Rebranding Strategies, Megan Bryant

Graphic Communication

This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.

In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.

Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …

Using Stories To Encourage Hope And Connection In Sexual Assault Survivors, Samantha Murray

Liberal Arts and Engineering Studies

No abstract provided.

Development And Validation Of A Human Knee Joint Finite Element Model For Tissue Stress And Strain Predictions During Exercise, Spencer D. Wangerin

Master's Theses

Osteoarthritis (OA) is a degenerative condition of cartilage and is the leading cost of disability in the United States. Motion analysis experiments in combination with knee-joint finite element (FE) analysis may be used to identify exercises that maintain knee-joint osteochondral (OC) loading at safe levels for patients at high-risk for knee OA, individuals with modest OC defects, or patients rehabilitating after surgical interventions. Therefore, a detailed total knee-joint FE model was developed by modifying open-source knee-joint geometries in order to predict OC tissue stress and strain during the stance phase of gait. The model was partially validated for predicting the …

Investigating The Relationship Between Operations Efficiency And Customer Satisfaction, Monica Jane Reinwald

Master's Theses

The importance of efficiency in the service industry has continued to grow with the increase of services in today’s society. As a result, services must maintain efficient operations in order to achieve positive customer satisfaction and retain their customers. The fear of receiving negative customer satisfaction often results in a firm owner’s reluctance to improve efficiency operations because he or she believes it will hurt sales. This thesis provides a background on restaurant operations efficiency and customer satisfaction and discusses a case study used to explore the effect of efficiency on customer satisfaction. The case study consisted of a time …

November 20, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Rebecca Walker, Author Of ‘Adé: A Love Story,’ To Speak Nov. 21 At Cal Poly, Public Affairs Office

Press Releases

No abstract provided.

November 13, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

November 6, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

The Envenoming Pandemic And The Misguided Views Of Snakes: Developing Sustainable Relationships Between Native Poisonous Snakes Of India And The Citizens Of Maharashtra Through The Use Of The Irula Model., Destiny Villanueva

Animal Science

Due to its vast population and general negative consensus regarding snakes, India is notorious for having more snakebite incidents than any other country. Snakes are simultaneously revered and feared in Indian religion and culture. This stigma is perpetuated through propaganda, family beliefs, and innate fears of snakes.These stigmas are more pronounced within rural areas, such as the region of Mahad within the state of Maharshtra. Envenoming is endemic in these areas, and others like them. The World Health Organization identified envenoming as one of the most neglected tropical diseases of the 21st century (Nature India, 2013). Additionally, both nonvenomous and …

Women And The Second Estate In 16th Century Zambezia: Gendered Powers, A 'Puppet' African Queen And Succession In Vakaranga Society, 1500–1700, George G. Levin

Master's Theses

Women in vaKaranga society of the 15th to 17th centuries have been portrayed as oppressed by an "extremely patriarchal" system, but the reality, while still fitting the simple classification of a 'patriarchal' monarchy, indicates quite a bit more negotiation of gendered powers than women, as a class, experienced in the Mediterranean or East Asia. The vaKaranga were the architects of Great Zimbabwe, the capital of a growing state, colonizing their cousins of the Zambezi river, which their Kusi-Mashariki Bantu forefathers had traversed southward a millennium before. Civil war had (apparently) split one nation into two states, Mutapa (Monomotapa) and Khami …

October 30, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly To Hold Auditions For 'The Vagina Monologues' Nov. 5-7, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly Ethnic Studies To Present Award-Winning Cuban Filmmaker Oct. 22, Public Affairs Office

Press Releases

No abstract provided.

October 16, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

October 9, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

October 2, 2013 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Engineering Advantage, Fall 2013, College Of Engineering

Engineering Advantage

No abstract provided.

Infobrief Enrollment (Census) - Fall 2013, Office Of Institutional Research

Office of Institutional Research

No abstract provided.