Digital Commons Network^™

Teche Lab Logo Design, Lauren Wagner La Grille

Graphic Communication

In 2020, Cal Poly’s Biomedical Engineering Department changed the name of one of their existing labs, the QPLUS lab, to the TECHE lab. TECHE stands for Transforming Engineers Through Hands-On Engagement and is a lab where biomedical engineering students can work together on projects, prototype ideas, and create solutions that help improve the lives of those who have disabilities.

Since renaming the lab 2 years ago, the biomedical engineering department has not done any other updates to the branding of the TECHE lab and does not currently have a logo to represent the lab. The TECHE lab is a large …

Designing A Cohesive And Iconic Brand Identity For Cal Poly Men’S Soccer Club, Oliver Cobb Panlibuton

Graphic Communication

When thinking of iconic soccer teams or brands, what comes to mind? Maybe you think of Barcelona, Chelsea, or Manchester United. Whatever the case may be, what these teams have in common is a strong brand identity. Building a strong brand identity is an important aspect of any soccer organization. It can attract sponsors, develop an emotional connection with fans and other stakeholders, support the association’s strategic objectives, and even reduce marketing costs (Kucheriavyi 2019; Essec). The benefits of having a strong brand enable a club to have more time and money to put into other investments like players and …

30 Day Outdoor Mindfulness Journal, Alena Sylvia Robinson

Graphic Communication

The 30 Day Outdoor Mindfulness Journal seeks to connect users to nature and to themselves through the use of mindfulness practices. It is believed that these practices can have a myriad of positive effects on both the user and our world. Users will experience effects on their physical and mental health, while also growing their connectedness to nature and, ultimately, their desire to protect the environment.

A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim

Graphic Communication

Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what …

Sustainable Living Edu, Annika E. Furr

Graphic Communication

For my senior project, I created a virtual sustainability training program called ‘Sustainable Living Edu’ for students and employees at Cal Poly SLO. There is a lack of environmental literacy at Cal Poly and other campuses in the California State University (CSU) System. Sustainable Living Edu will educate students and employees at Cal Poly about what sustainability is and how to apply sustainable practices into their daily routines.

Slo Hard Seltzer, Abby M. Fahey

Graphic Communication

For my senior project, I created an alcoholic seltzer brand called SLO Seltzer. SLO Seltzer is marketed towards young adults of all genders ranging from the ages of 21 to 26 who are either currently living in San Luis Obispo or who have a personal connection to the area. I designed a unique logo, created eye-catching packaging prototypes, and developed a cohesive social media presence which encapsulates the business’ brand, goals, and values.

To complete this project, I began by researching the current alcoholic seltzer market to find out which business strategies have created the most successful brands and use …

Using Sustainable Web Design Practices: Website Redesign For The Climatemusic Project, Charlotte M. Saunders

Graphic Communication

Sustainable practices go beyond reducing, reusing, and recycling in the physical world. In the digital world, design has a high environmental impact, so the choices designers make can eat up electricity and raise their carbon footprint. Therefore, designing low-carbon sites through UX, imagery, and color, and using a sustainability host is very beneficial for both usability and the environment. The ClimateMusic Project is a non-profit organization that aims to raise climate change awareness through music. This organization seeks to reduce their carbon footprint as well as help raise awareness through their Take Action web page. For my senior project I …

Brand Credibility Through Web Design, Catherine Clode

Graphic Communication

Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is …

Montagna Restaurant Brand And Website Development, Kevin A. Shin-Wheeler

Graphic Communication

My goal for this project was to provide engaging branding and collateral for the fictitious Montagna restaurant to increase its consistency and tangibility. I wanted to create a design guideline for all aspects of the Montagna brand to ensure that Montagna’s logo, typefaces, colors, interaction elements, and other stylistic choices are aesthetically pleasing and match the brand’s identity. Next, set out to make an accessible, interactive, and exciting website for the restaurant and a cohesive menu aligning with the design specifications. Although the brand is fictitious, I wanted to design it with actual needs in mind so that somebody could …

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Meraki Cosmetics Branding And Packaging, Irene C. Lin

Graphic Communication

The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Ris Magazine Brand Book, Website Redesign, And Social Media Expansion, Von G. Balanon

Graphic Communication

Risograph printing is not often discussed when it comes to the print world. What is it? How can creatives utilize it to its fullest potential? There is an opportunity of informing more about Risograph printing through the redesign of Ris Magazine—a fictitious online magazine. Ris Magazine teaches Risograph printing practices as well as features artists, stores, and creatives in the Riso world.

For this project, my goal was to create a branding style guide, a functional website, and an Instagram feed promoting stories from the website.

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …

Chez Henri Cookbook Redesign, Izzy Kelly

Graphic Communication

Chez Henri is a redesigned version of a cookbook that Bonnie Henry, my grandmother, has curated over the past 50 years. The original book was entitled “A Collection of Recipes From Friends and Family”, but I decided to rename it to “Chez Henri”, a phrase that was written on a sign outside of her home for almost 20 years. Bonnie Henry is an excellent cook and her recipes include many salads, soups, entrees, and dishes that most people don’t see everyday. Chez Henri contains photography that depicts these recipes, notes from the chef, and clear cut instructions that are easy …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

An Introductory Ux/Ui Guide For Grc Students, Cindy Do

Graphic Communication

The goal of this introductory UX/UI guide is to provide students who are interested in the UX/UI area a place to start at. For Graphic Communication students, this guide can help determine whether or not they want to go into the UX/UI concentration within the major. For this project I also hope to share the information and resources that I found helpful to me when I first started learning about UX/UI.

Just a small window looking into this massive growing industry.

San Francisco 49ers Rebrand, Keaton C. Macdonald

Graphic Communication

The San Francisco 49ers are an exceptionally established football organization that has found a lot of success and has been a big cornerstone to the San Francisco Bay Area. The team has never received a major redesign or rebrand since the team has come into the city, most likely due to the sentimental times of when the team in flourished in the 80’s and 90’s. This is where this opportunity lies, to rebrand a historic team in a historic city, sparking a regeneration of buzz surrounding the 49ers' organization.

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall

Graphic Communication

In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Photogravr: Interactive Photography Education In Virtual Reality, Barrett Philip Lo

Graphic Communication

The augmented, virtual, and mixed reality industry has grown significantly in recent years as technological advances improve user experiences. Together with an increasingly remote-work-enabled world, virtual reality (VR) presents an opportunity to provide immersive and interactive experiences no matter time nor place. In this project, we seek to evaluate the VR technology’s ability to match the educational outcomes of traditional in-person hands-on learning. Additionally, we seek to compare the effect of social presence on learning outcomes of students in educational VR simulations with a human-like instructor versus an abstract non-human instructor. To meet these research goals, we develop a VR …

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

Barber App Ui/Ux Design, Nathan E. Low

Graphic Communication

The focus for my senior project is to empathize, define and ideate an app design called Kutz, a barbering software app that allows for users to search, review, and book appointments with ease. This app will represent a unique target audience of college students that want a more efficient way of booking haircut appointments in nearby locations. Throughout the quarter, I documented the steps and design process to ensure a successful app design.

Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty

Graphic Communication

I created a Cookbook for Talia because I wanted to incorporate easy to follow recipes and helpful techniques to teach food science basics. She is a fourth-year Food Science major with a concentration in Culinology. Her love for cooking and baking led her to food science, which has changed the way she sees food and cooking for the better. She has a significant following so I wanted to create a brand for her that she can build off of in the future. My three deliverables for this project are a physical cookbook, marketing for her product, and a website to …

Designing Gmail On Apple Watch, Ava Chen

Graphic Communication

Smartwatches such as the Apple Watch and Samsung Watch have become a vital bridge between today’s fast-paced digital and physical world. According to a recent report done by the International Data Corporation, smartwatches grew 54.3% in 2018, signaling to developers that these devices aren’t going anywhere. Because of the smartwatch’s popularity, there is an opportunity to develop innovative solutions for apps on the Apple Watch. As a UX/UI concentration at Cal Poly, I have only designed interfaces for web and mobile devices, allowing me to have more space for additional functionality. I want to present myself with a new challenge …

Solutions To Accessibility In Art & Design: A Multi-Sensory Art Installation, Olivia M. Robertson

Graphic Communication

For my Senior Project, I wanted to explore possible solutions to accessibility in Art & Design while narrowing my focus specifically towards visual impairments by applying techniques commonly used in printed electronics methodology. I wanted to further showcase the impact of how designers enhance the overall user experience when they choose to center their focus on designing for accessibility.

To tackle accessibility challenges in Art & Design when it comes to visual impairments, I would have to extend Art’s visual impairments to include senses other than sight– tactile and auditory. The final product would then be an interactive art piece …

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …