Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Fashion Corporate Social Responsibility On Instagram, Brittany Bluthardt
Fashion Corporate Social Responsibility On Instagram, Brittany Bluthardt
Undergraduate Honors Thesis Collection
As defined by researcher and author Kate Fletcher, slow fashion is “where pleasure and fashion are linked with awareness and responsibility” in which a company emphasizes the quality of its products, working conditions, environmental impact, and societal impact. With the rise of slow fashion companies, this research seeks to determine the role of social media engagement, specifically on Instagram, with Corporate Social Responsibility (CSR) messaging. Over 120 million U.S. users are on Instagram, and companies can use these platforms to directly communicate with consumers no matter their stage in the Consumer Decision Journey of product purchasing. This paper analyzes the …
¡Guiris, No Más! The Role Of A Dmo In Promoting Responsible Tourism Among A Destination’S Key Publics: An Analysis Of Barcelona Turisme’S Messaging On Instagram, Kylie G. Stine
Undergraduate Honors Thesis Collection
Since hosting the 1992 Summer Olympics, Barcelona quickly elevated its status as a prime tourist destination. Still, as visitors from all over the world flock to the city, its residents have felt pushed out, disrespected, and exploited, resulting in a phenomenon known as “tourism-phobia.” Barcelona Turisme, the city’s destination marketing organization (DMO) developed a 2020 Strategic Tourism Plan to find ways not to manage tourism in a city, but to manage a tourist city through responsible, sustainable practices. As Instagram has evolved as a principal social media platform for two-way, interactive conversations between brands and their audiences, this research studies …