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Message Framing In Political Advocacy Campaigns: A Media Study Of The 2014 Scottish Referendum For Independence From The United Kingdom, Christine Willette Todd
Message Framing In Political Advocacy Campaigns: A Media Study Of The 2014 Scottish Referendum For Independence From The United Kingdom, Christine Willette Todd
Undergraduate Honors Thesis Collection
Message framing is considered to be an important aspect in delivering a simplified and unified message in public relations. The use of media in political advocacy messaging is often the greatest influence in affecting voter interpretations and perceptions. According to several researchers (Hallahan, 1999; Putnam & Majia, 1992; Entman, 1993), message framing is used by various organizations to simplify complex ideas or gain emotional currency in political advocacy campaigns.
The present study seeks to identify the main framed messages that are currently being implemented in two political advocacy campaigns in the United Kingdom as conveyed by the UK news media. …