Digital Commons Network^™

The Effect Of Cnn On Media And Business Decision-Makers In Egypt, Jawahir Alfaiz

Archived Theses and Dissertations

The purpose of this study is to find out if the Cable News Network (CNN) has an effect on media and business decision-makers in Egypt. The criteria used to define media and business decision-makers are those people in high level positions that are responsible for taking and executing decisions. Media decision-makers (MDMs) were defined as people in positions calling for decision-making in the media market, such as magazine and newspaper editors-in­chief, and news agency bureau chiefs in Egypt. Business decision-makers (BDMs) were defined as people in positions calling for decision-making in the business field, such as general managers, business owners, …