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Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde

LSU Master's Theses

ABSTRACT

For more than 30 years, college administrators and health communicators have used binge drinking prevention campaigns on university campuses to deter students from this dangerous and life-threatening habit.

Despite the prevalence of such campaigns (Wechsler, Seibring, Liu & Ahl, 2004), binge drinking remains the top public health threat for this population (Wechsler, Dowdall, Davenport, & Castillo, 1995).

In this study, the researcher conducted an experiment using fear appeals to see if these messages were more effective than social norms messages, which are often used in college binge drinking prevention campaigns (Real & Rimal, 2007), at prompting higher message credibility …

Understanding Teen Pregnancy Amongst Latinas: An Investigation Of The Cultural Values And Societal Factors That Contribute To Adolescent Motherhood, Mary Bateman Krom

LSU Master's Theses

This thesis presents an investigation into the various cultural and societal factors that contribute to the Latina teen pregnancy rate. According to the PEW Hispanic Center, Latinas account for more instances of adolescent motherhood than any other ethnic or ethnic demographic in the country. Although much research has been done in the area of teen pregnancy, so far little has been completed with the specified focus on the Latina population. This study therefore offers a unique perspective of the phenomenon in its consideration of various literary and sociological works, by both Latina and non-Latina authors, that underscore the prevalence of …