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The Role Of Public Relations In Digital Era: Storytelling Strategy To Develop Corporate Reputation, Nike Putri Yunandika, Cendera Rizky Anugrah Bangun

Jurnal Vokasi Indonesia

Storytelling can be a tool to create persuasive communication and provide personal engagement among its public. Storytelling strategy also can be applied in various digital communication channels, which is a flexible strategy to be implemented even in a niche digital business sector. Based on a rapid digital business competition, this study aims to discuss the use of storytelling strategy by Public Relations at DQLab.id, one of an active online Data Science Education Technology (Edtech) industry in Indonesia, as a tool to develop corporate reputation. The method used in this study is qualitative descriptive by providing depth interview, observation, supporting data, …

Grace House Akron Volunteer Information And Training Kit, Lilly Wright

Williams Honors College, Honors Research Projects

Grace House Akron is a non-profit organization that provides housing and care to people on hospice who are homeless, living in indignant conditions, or do not have an able and/or willing caregiver. Over the course of Grace House’s first year in operation, they have worked alongside over 200 volunteers. Now, they are seeking to expand the demographic makeup of these volunteers. The objective of this project is to create a deliverable volunteer kit that will include 4 sections: Introduction, In-House Volunteering, Out-of-House Volunteering, and Reference Materials. This kit will streamline the process of onboarding volunteers by introducing them to the …

Public Relations Original Case Study: Shein Brand Trip Backlash, Isabel Hodell, Lauren Letts

Belmont University Research Symposium (BURS)

This case examines Shein's controversial brand trip, which offers a complex narrative involving the intersection of public relations tactics, influencer marketing, and corporate ethics. Shein's reputation has been harmed by allegations of labor violations and unethical practices. In an attempt to improve their image, Shein created a brand trip for American fashion influencers to tour its Chinese factories. However, the influencers' glowing reviews sparked backlash as they failed to address Shein's history of exploitation and were claimed to be full of propaganda. This paper examines the aftermath of the brand trip, examining Shein's response as well as the backlash’s impact …

Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert

Journal of Nonprofit Innovation

Employees in nonprofit organizations are not paid as much as for-profit employees according to the United States 2014 Labor Statistics. Nonprofits work to meet community needs. Since turnover rates impact a company’s ability to these needs (Lee, 2015), it is important to learn what keeps employees satisfied. This review found that employees find the work itself satisfying when they see how they support the organization’s mission (Haley-Lock, 2007), chances to move up in the company, autonomy, (Weisberg & Dent, 2016), and inclusivity (Brimhall, 2019), and workplace relationships (Mathieu & Nabiak, 2016; Slater & Slater, 2018) are related with job satisfaction.

The Mental Image ... Sources, Factors And Dimensions And The Role Of Public Relations In Improving It In Light Of The Digital Revolution (Jordanian Ministries As A Model), Nawzat Abu Alasal, Sami Melki

An-Najah University Journal for Research - B (Humanities)

The current study, entitled “The mental image…sources, dimensions and the role of public relations in developing it under the digital revolution (Jordanian ministries as a model)”, sought to identify the nature of the mental image of Jordanian ministries in term of their formation sources, forming factors, dimensions and the role of public relations and their contribution in developing this image among publics of the ministries in light of the data and tools of the digital revolution. To obtain the field information and data of the study, the questionnaire tool was designed which was applied to (404) subjects of the Jordanian …

Winonan, Winona State University

The Winonan - 2020s

This issue of the Winona State University student newspaper The Winonan was published on March 29, 2023.

Community Members' Motivations When Deciding To Attend A Police-Sponsored Public Meetings And Events, Lynn Vernon Venables

Walden Dissertations and Doctoral Studies

AbstractCommunity events sponsored by police organizations intend to promote communication and support for the police, but there is limited information on what would attract participants to these events. The current study explored what conditions were needed for community members to make their decision to attend. Social exchange theory was used in this research as the conceptual framework to understand participant behavior, positing that the rewards and the benefits affect an individual's decisions. Situational theory of publics also elucidates the understanding of the results, pointing out the differences between groups within a community when planning an event. Open-ended interview questions explored …

Understanding The Lack Of Communication Between Communities And Law Enforcement Through A Community Policing Program, Patrick B. Skoczek

Walden Dissertations and Doctoral Studies

Abstract

Inequitable treatment by law enforcement officers has deeply impacted minority communities in the United States. Public incidents of abuse of power, discriminatory treatment, and excessive use of force have received increased attention, creating increased community mistrust of law enforcement officers. To help bridge the gap between communities and law enforcement agencies, this qualitative phenomenological study was conducted to examine the use and impact of the Policing and Public Safety Problem-Solving Programs. Data were collected through interviews with 12 retired police officers and 12 community members. Interview questions were related to participants’ perceptions regarding a breakdown in trust between law …

Understanding The Lack Of Communication Between Communities And Law Enforcement Through A Community Policing Program, Patrick B. Skoczek

Walden Dissertations and Doctoral Studies

Abstract

Inequitable treatment by law enforcement officers has deeply impacted minority communities in the United States. Public incidents of abuse of power, discriminatory treatment, and excessive use of force have received increased attention, creating increased community mistrust of law enforcement officers. To help bridge the gap between communities and law enforcement agencies, this qualitative phenomenological study was conducted to examine the use and impact of the Policing and Public Safety Problem-Solving Programs. Data were collected through interviews with 12 retired police officers and 12 community members. Interview questions were related to participants’ perceptions regarding a breakdown in trust between law …

The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The study aims to identify the image of the Jordanian universities among Arab students, this study is considered of a descriptive studies that used the survey approach to obtain its results by applying the questionnaire tool to an purposive sample of (366) Arab students studying in the Jordanian universities. The results of the study were as follows: that the level of factors that contribute to the formation of the image of the Jordanian universities was high from the point of view of Arab students, and that the security and safety enjoyed by the Jordanian universities is one of the most …

Analisis Strategi Marketing Public Relations Untuk Meningkatkat Citra Pt Barakah Medika Nusantara, Selvi Yuliana, Margareta Manalu

Jurnal Administrasi Bisnis Terapan

Public Relations activities are needed by companies in improving the company's image. One of the important strategies that can be used in a business company in order to achieve the main goal of increasing sales is to use the Marketing Public Relations strategy. With the Marketing Public Relations strategy, the company gets the desired image. In this study, we will look at the Marketing Public Relations strategy carried out by PT Barakah Medika Nusantara to improve the company's image. The purpose of this research is to get an overview in the implementation of the Marketing Public Relations strategy to improve …

Internal Communication Within An Institution Of Higher Education During The Covid-19 Crisis: A Case Study, Jonathan Boone Clemmons

University of New Orleans Theses and Dissertations

The purpose of this study was to understand the role internal communication played in shaping perceptions among stakeholders during a major crisis event happening on a university campus. The main question that this study sought to answer was: how did formal and informal communication during the COVID-19 pandemic affect the perception and adoption of changes related to the pandemic? This case study utilized interviews and document analysis to understand both the change process and its accompanying communication. Workplace Social Network Exchange was the guiding theoretical framework utilized to fully understand the professional lives of participants. Four major themes were identified …

Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell

Pepperdine Journal of Communication Research

Book review and analysis of the strengths and gaps in the content of Legal and Ethical Considerations for Public Relations by Karla K. Gower.

The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White

All Theses

Rooted in the call for increased electric and zero-emission vehicles, this study aims to analyze the impact of repeated industry-wide Corporate Social Responsibility (CSR) messages on public perception. This research will test the impact of oversaturation on CSR message outcomes according to Hon and Grunig's (1999) organizational-public relationships (OPRs) scale. Additionally, this research will incorporate corporate identity (CI) framework derived from business literature to test CI's influence on CSR messages and OPR outcomes. Participant's overall trust, satisfaction, and commitment towards a company mission statement and various advertisements under differing experimental conditions will determine the effect of both oversaturation and CI …

January Highlights From The College Of Natural Sciences, Forestry, And Agriculture, College Of Natural Sciences, Forestry, And Agriculture

General University of Maine Publications

Weekly update from the College of Natural Sciences, Forestry, and Agriculture. Stories include Dean Diane Rowland's tour of the Dwight B. Demeritt Forest in Old Town; the receipt of a $225,000 grant from the U.S. Department of Agriculture's National Institute of Food and Agriculture to establish a Farm to School Institute; Brian Olsen, professor ornithology, being interviewed about the January 2022 sighting of a Stellar's sea eagle in Boothbay Harbor, Maine.

Seaglass: An Animated Rejection Of Narrative Permanence, Alejandra Louise Blackmore

Scripps Senior Theses

This thesis explores how popular narrative structures imply that our reality should be stagnant, thereby leaving us as viewers unprepared for the notion of change. I introduce the term “narrative permanence” as a story structure that assumes the foundations of a narrative are absolute. These stories therefore consider structural change as a threat or abnormal. I analyzed examples such as The Simpsons and news coverage of the BP oil spill to demonstrate how popular media frames change as an unnatural occurrence that must be neutralized. My thesis then culminated in an animated short about a person living in a seaside …

Communication Crisis On Campus: The Public Relations Strategies, Tactics, And Results Of Mississippi’S Leading Universities In Response To The State Flag Debate, 2015-2020, James Coll

Dissertations

This dissertation utilizes W.T. Coombs’s Strategic Crisis Communication Theory to examine the public relations strategies and effectiveness of Mississippi’s three largest public universities, the University of Mississippi, Mississippi State University, and the University of Southern Mississippi, related to the historic decision to retire the state of Mississippi’s flag in 2020. Facing significant reputational threat and public pressure from students and faculty, the universities became public advocates for a new state flag in 2015 and 2016, when each chose to refrain from flying the flag—a flag that featured the Confederate battle emblem for more than 100 years—on its campuses. The universities …

Communicative Function And Its Role In The Efficiency Of Public Relations Work In Human Rights Centers In Jordan: A Survey Study, Zeyad Mahmoud Alshakhanbeh

Al-Balqa Journal for Research and Studies البلقاء للبحوث والدراسات

This study aims at exploring the role of the communicative function in media and non-media platforms, and in increasing the efficiency of public relation work in human rights centers in Jordan. The survey methodology was used and a questionnaire tool was administered to practitioners of public relations in 15 human rights centers in Jordan. The study came up with the following findings: 1. Public relations personnel in human rights centers in Jordan are administratively affiliated with other departments and there is no separate section for public relations, which accounted for 61.3%. 2. Online news media are one of the most …

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Challenging Hegemony And Power In The Sixteenth Century: The Discourse Of Voluntary Servitude As Antecedent Of Critical Public Relations Theory, César García

All Faculty Scholarship for the College of Arts and Humanities

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered …

Exploring Media Preference And Trust By Millennial Investors., Chedza Mmolawa

Theses - ALL

The purpose of this study is to establish which media millennial investors and potential investors prefer and trust to make investment decisions. The Uses and Gratification Theory (UGT) will be used to understand why millennials prefer the media they chose to receive investment and financial information, and how it gives them the satisfaction they seek. The study also evaluates how Investor Relations (IR) practitioners can hone the relationship they have with millennial investors and potential investors by using their preferred media to impact their decision-making process. This study will use both qualitative and quantitative research. An online survey will be …

The Defeathered Bird: A Case Study Of The Boeing 737 Max Crisis, Ernest Eshun

Electronic Theses and Dissertations

On April 10, 2019, a global crisis began outside Ethiopia’s capital, Addis Ababa. A Boeing 737 Max 8 airplane owned and operated by Ethiopian Airline crashed in the desert killing all on board. The accident mimicked a six months old Lion Air flight 610 which happened in Indonesia and claimed the lives of all crew and passengers. Together, these accidents claimed the lives of 346 people and have been noted as one of the dark days in modern aviation history. Subsequently, the aviation world grounded all Boeing 737 Max aircrafts amid safety concerns. This brought severe public criticism to Boeing, …

Advocacy And Lobbying As Instruments For Public Relations In Nigerian Special Libraries, James Ngushin Mngutyo, Elizabeth Okon Inyang Unn, Obisike N. Atuh

Library Philosophy and Practice (e-journal)

Nigerian institutions and society at large are shroud in deep, prevailing and wide spread ignorance of special libraries’ importance. As a result these libraries are underutilized hence the slow and little national development being witnessed. Advocacy and lobbying are therefore identified as necessary instruments for public relations in dispelling this deep rooted, prevailing and widespread ignorance that has prevented Nigerian special libraries from being optimally utilized for national development. In this light, the paper takes a look at the concept of special libraries, public relations and more specifically advocacy and lobbying and proceeds to examine the need to use advocacy …

Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni

Graduate Theses and Dissertations

The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …

Parasocial Relationships Among Film Consumers: Can Film Celebrities Influence Purchase Intentions?, Melissa Ann Tucker

Theses - ALL

This thesis explored how film celebrities and the parasocial relationships they form with their fan bases influences the purchase intentions of consumers. Specifically, this research looked at parasocial relationships’ influence on box office revenue and streaming service subscriptions. This thesis also explored social media and how film celebrities’ usage influences parasocial relationships with audiences. The results of this study found that parasocial relationships had a significant influence on the survey participants’ purchase intentions. The goal was to help marketing and public relations professionals understand how parasocial relationships can benefit celebrity clients they may acquire or film studios they may represent.

Kulshan Gives: Helping A Nonprofit Choir Create A Culture Of Giving, Emily Jackson, Schuyler Shelloner

Scholars Week

How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables …

Fundraising For Families: A Strategic Communications Campaign For Give Hope 2 Kids In Honduras, Emily Jackson

WWU Honors College Senior Projects

Honduras is a Central American country rich with natural beauty—and also stricken with poverty and malnutrition. According to the 2010 UNICEF national report for Honduras, almost 1 in 3 children under 5 years old experience malnutrition, and malnutrition and poverty worsen in rural areas. The 2020 World Bank Poverty and Equity Report for Honduras estimates that as of 2018, nearly half (48.3%) of Hondurans live below the national poverty line. Honduras had the most adolescent births in Central America in 2006 with similar rates in the 20 years prior, according to the Guttmacher Institute. UNICEF data from 2018 also showed …

Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer

Graduate Theses, Dissertations, and Problem Reports

Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …

Legacy Traditions, Abigail Schreiner

Williams Honors College, Honors Research Projects

This paper discusses and examines how I planned and executed a new fall program for Girl Scouts of North East Ohio entitled, “Legacy Traditions.” This program took place in October 2019 at Camp Timberlane in Wakeman, Ohio. The attendance of the camp consisted of girls between the ages of 6 to 11 years old. After seeing there was a need for a program that discussed Girl Scout Traditions while teaching leadership and other core values of Girl Scouts, the program was created in partnership with Girl Scouts of North East Ohio. Girl Scouts is an organization where girls of all …

Track Record Of Public Relations Research In The Repository, Ari Agung Agung Prastowo, Retasari Dewi, Hanny Hafiar, Renata Anisa

Library Philosophy and Practice (e-journal)

Public Relations is a study that is part of the communication science family at a faculty in tertiary institutions in Indonesia. The graduates of this study program have produced thousands of research titles since they were established as independent study programs in 2013. Based on the track record of research results recorded in the university's repository, it is known that there are research trends relating to the development of international public relations scholarship. This is influenced by technological developments and globalization. These developments have led to a diversity of research topics carried out by graduates of public relations study programs. …